Using Marketing Analytics to
Support Launch Success

"Using Crossix helps us communicate with our media agency what we need to improve and what we can optimize. It also helps us build a strong business case for next round of marketing investments, whether it’s for a new product or simply a new year."

- Grace Rodriguez, DTC Portfolio Marketing Head, Immunology, UCB

 

Hear how UCB worked with Veeva Crossix to have ongoing visibility into campaign performance.