Boston | May 13-14, 2025
Get Together, Get Inspired
Agenda
Monday, May 12
Tuesday, May 13
Veeva’s vision is to deliver customer centricity in life sciences powered by a unified customer engagement platform. Hear from industry leaders on how this drives innovation and shapes the future of customer engagement.
AstraZeneca shares how it improves marketing performance by standardizing analytics across all brands.
CEO, Crossix
General Manager, Crossix
Head of Omnichannel, U.S. Biopharmaceuticals
Discover how Eli Lilly is transforming its content ecosystem by streamlining workflows, standardizing taxonomy, and aligning global teams to deliver high-impact experiences at scale.
Vice President, Commercial Content
Associate Vice President, Content Capabilities and Innovation
Learn how unlimited access to HCP-level data can drive differentiated insights for targeting at launch.
See how innovations across Vault CRM Suite support customer centricity and improve efficiency for sales, marketing, and medical.
Learn about innovations for Crossix Measurement and Audience Segments.
Vice President, Product
Discover the latest PromoMats and MLR Bot innovations that streamline workflows, improve compliance, and boost content efficiency in your marketing and approval processes.
Catch up on the latest capabilities and upcoming innovations in MedComms and MedInquiry.
Senior Director, Product Management
Learn how modern data is staying ahead of the changing landscape, and delivering on trust, efficiency and better precision
Vice President, Strategy, Compass
Senior Director, Product Management, Compass Prescriber & National
Discover how Merck leverages Link’s deep KOL data and flexible workflows to improve customer-centricity and productivity. Learn about exciting new innovations coming to the Link Suite of data applications.
Executive Director and Ops Lead, Global Medical Affairs and Outcomes Research
President, Link and OpenData, SVP Data Cloud International
Discover how a modern master data approach provides the foundation for field teams to deliver faster, smarter customer engagements and achieve measurable success.
Senior Director, Field and Data Operations
Director, Commercial Data Strategy and Governance
General Manager, OpenData US
Enhance launch success by gauging HCP sentiment and analyzing disease trends to anticipate market shifts.
Explore new industry reports on KOLs’ scientific exchange preferences, and how MSLs are enhancing the efficiency and effectiveness of KOL engagement. Learn how to apply these insights with best practices from industry experts.
Understand the key Vault CRM migration considerations and prepare your organization with practical advice from customers who have migrated.
Discover how Vault CRM Campaign Manager aligns sales, marketing, and medical for more precise, coordinated customer engagement. Learn about its vision, latest innovations, and a customer’s success story.
Senior Director, Product Management Vault CRM Campaign Manager
Executive Vice President of Strategy, Campaign Manager
Explore proven strategies to elevate the customer experience with powerful cross-industry data and connected engagement models.
Best practices for emerging biopharmas looking to maximize the impact of every HCP and DTC marketing dollar.
Senior Director, Head of Digital and Omnichannel Marketing
Director, Crossix Strategy
Uncover how to use Crossix data for strategic planning and tactical optimizations. Discover best practices for building business cases and utilizing in-flight weekly analytics.
Senior Director, Crossix Services
Product Director, Crossix
Reviewers discuss how AI, emerging innovations, and collaboration with commercial teams are transforming MLR.
After implementing PromoMats Essentials, what comes next? Learn how to grow and scale your compliant content ecosystem over time.
Three data leaders share ‘the art of the possible’ for integrating Link data to uncover new customer insights, transform analytics, and drive business processes.
Link Key Accounts provides deep data on hospital and payer decision makers. Hear how industry leaders use it to drive formulary uptake and accelerate commercial success.
As biopharmas continue to navigate data uncertainty, learn how Veeva’s data network strategy is built for what comes next
Learn how Veeva Pulse is transforming segmentation and targeting. Hear from a customer using Veeva Data Cloud and Pulse to power their go-to-market strategy.
Transform your customers’ experience by personalizing every interaction with integrated inside sales and contact center capabilities directly within CRM. Explore current features and the exciting innovations on the horizon.
Deep dive into the migration of a large-scale enterprise to Vault CRM. Hear key insights and practical learnings from their transition.
With the core CRM foundation in place and the power of the Vault platform, get a preview of upcoming innovations, including AI-powered CRM, reimagined medical interactions, and enhanced KAM capabilities.
Discover how Gilead Sciences overcame unique marketing challenges by leveraging audience targeting to reach qualified patients.
Associate Director, Media Measurement Strategy
Head of Crossix Audience Segments
Learn how top biopharmas standardize analytics across a diverse portfolio of brands
Global Media Analytics and Optimization Lead
Senior Director, Crossix Services
Discover how top pharmas use AI to enhance content creation, streamline MLR, and explore strategies for effective implementation.
Experts share key considerations for data standardization across Vaults — from Veeva RIM to Veeva PromoMats to Veeva MedComms.
Product Manager
Consultant, Commercial Content
MedInquiry customers share their journeys of medical information transformation, explaining why their previous model fell short and how they’re embracing change to unlock efficiency, automation, and deeper insights.
Learn how industry leaders leverage Link’s deep data to plan strategic KOL engagement across medical and commercial functions and strengthen customer relationships. Hear how they also use the data to fuel AI and analytics initiatives.
Senior Director, Global Medical and Value Operations
Global Senior Director, Medical Affairs
Vice President, Strategy, Link Global Strategic Accounts
Explore innovations in HCP targeting using projected data that integrates prescriptions and procedures for both retail and non-retail products
Learn how a centralized and standardized set of mastered product data enables systems, people, and processes to communicate and work in unison.
Associate Director, Master Data Management
Director, Commercial Strategy, Network & Nitro
Wednesday, May 14
Gain insights into PBM behavior and its impact on market access with the latest Compass PBM fields and Pathway data
Get an inside look at Patient CRM and how it empowers patient services teams to enhance patient engagement and outcomes with tailored workflows, omnichannel engagement, and real-time collaboration.
With the core CRM foundation in place and the power of the Vault platform, get a preview of upcoming innovations, including AI-powered CRM, reimagined medical interactions, and enhanced KAM capabilities.
Get to know how the latest features of Events Management on Vault CRM help your teams manage contracts more efficiently, drive event tactics, and improve the event speaker experience.
Senior Director, Product Management – Events & Align
Discover how to shape CRM UX to meet discrete user needs and deliver high-relevance insights, planning, and engagement at scale for improved field user success.
Marketing experts discuss strategies for targeting and measuring media to effectively support treatments for small patient populations.
Best practices for privacy-safe health audience targeting.
Associate General Counsel – Regulatory & Privacy
Head of Crossix Audience Segments
Discover how pharma is shaping content strategies to deliver dynamic, personalized, and compliant content at scale.
Team Manager, Global Content Business Consulting
Director, HPRC and GTM Content Lead
Director, Digital Strategy
Discover how to successfully implement reporting and dashboards, from setup to customization, to enhance visibility and optimize content workflows.
Senior Consultant, Commercial Content
Senior Product Expert, Vault Platform
From product launch to medical omnichannel, success starts with a strong foundation. See how two medical leaders centralize and structure scientific narratives to achieve their goals in MedComms.
Medical insights are the currency of medical affairs. Hear from industry leaders using Link Medical Insights on how to harness this strategic asset and drive enterprise-wide impact.
Explore the data and product innovations that help key account managers identify new decision makers and stay informed. Discover how Veeva develops comprehensive hospital and payer data in an intuitive interface tailored for key account teams.
Discover how x-pages, CRM suggestions, and alerts enhance field activation with seamless Compass-to-CRM integration
Explore upcoming enhancements that simplify Vault CRM migrations, cut costs, and streamline system maintenance – putting you in control of your master data.
Vice President, Product Management
Rejections and reversals can prevent HCPs from prescribing your therapy. Lifecycle and adjudication can help find incremental HCPs for your treatment.
Join industry leaders to explore how Vault CRM optimizes field medical engagement. This session will highlight innovations that improve team collaboration and foster a unified approach to scientific engagement.
Hear about implementation best practices when moving to a new event service provider and Veeva Digital Events’ innovation on Vault for a unified software, data, and event services experience.
See how Engage’s latest innovations support compliant remote engagement in HCPs’ preferred channels—including WhatsApp, SMS, and Zoom—fostering meaningful connections that transform engagement.
Vice President, Vault CRM Product Management
Hear how a top biopharma built KAM momentum by aligning people, processes, and technology while ensuring innovations in Veeva CRM transition to Vault.
Learn how to build and measure cross-screen advertising campaigns to reach consumers on linear TV, streaming platforms, addressable TV, and online video.
Vice President, Crossix Services
Experts discuss best practices for combining granular patient-centric data with marketing mix modeling for a unified approach to planning and strategy.
Director
Senior Director, Crossix Strategy
Learn how to optimize and scale claims management to strengthen compliance, improve efficiency, and track utilization.
Director, Product Management, PromoMats
Veeva experts outline a pathway for MedInquiry feature adoption, from foundational capabilities to advanced innovation. Learn how to align your roadmap with near- and long-term business goals.
Senior Product Manager, Medical
Engagement Manager, Medical Business Consulting
Learn best practices for planning and implementing the PromoMats-Medical Connection to streamline document sharing between Vaults.
Product Manager
Practice Manager, Global Content
Discover more about Link’s next-generation approach to delivering precision insights faster across a global enterprise and get a glimpse of the future innovations on the roadmap.
Product Lead, Medical Insights
Seamlessly replace legacy data sets with modern data to drive enterprise-wide business value
Discover how field teams will spend less time on DCRs as we simplify, connect, and enhance commercial data — giving you more accurate insights with less manual effort.
General Manager, OpenData US
Legacy projected data lacks the detail needed for complex therapies. Discover how Compass provides the granularity required to fill the gap.
Join us for a view into Veeva’s AI strategy that drives the AI capabilities of Vault CRM. Learn about the role of the Vault Platform in an AI-powered world and get your questions answered by Veeva’s AI product leaders.
Understand the key differences between Vault CRM and commonly used Salesforce platform components for a seamless transition.
Learn proven strategies and the latest insights to improve your audience targeting.
Senior Director, Crossix Audiences
Product Director, Crossix Audiences
Hear how biopharma brands are diversifying media tactics to reach patients.
Director, Product
Gain expert insights on adopting a modular content strategy, and efficiently reusing content to respond to market events.
Senior Product Manager
Looking to streamline your MLR processes and free up reviewer time? Learn how PromoMats’ powerful features improve efficiency and enable a tier-based review model.
Product Manager
Practice Manager, Content Business Consulting
Digitizing scientific communication platforms requires a tailored approach. Experts share best practices for customizing the MedComms framework to fit your organization’s specific needs.
Senior Director, Product Management
Consultant – Commercial Content
Learn how Compass Data Connector combines the power of lab data with claims data to reduce risk and administrative burden
Learn how the industry’s leading solution for KOL insights is driving the conversation forward with recent and upcoming innovations to power sales, marketing, and medical teams.
Product Lead, Link Key People
Join Matt Farrell, Arno Sosna, and Julien Massinon as they share key takeaways and answer your questions in this interactive session.
eCTD submissions are complex but offer a powerful opportunity to unlock automation and efficiency. Discover recent enhancements that can accelerate your submission processes.
Product Manager
Senior Consultant, Commercial Content
Explore how MLR Bot is transforming the review process with AI-driven automation, improving speed, accuracy, and compliance.
Principal Product Manager, AI Solutions (MLR)
Vice President, Global Content Business Consulting
Discover best practices for implementing a Digital Asset Management (DAM) system to ensure seamless organization, accessibility, and efficiency in content management.
Consultant, Commercial Content
Principal Product Manager
Learn how biopharma uses Compass data to guide development decisions
Discover how custom workflows on Link data connect sales, marketing, medical, and clinical teams for more effective KOL engagement. Explore key use cases and upcoming product innovations.
Product Manager, Veeva Link Workflow