Veeva Commercial Summit - Sales, Marketing, Medical

Seoul | September 15, 2026
์›จ์Šคํ‹ด ์„œ์šธ ํŒŒ๋ฅด๋‚˜์Šค

Commercial Evidence™ through Agentic Commercial™ and HCP Precision Data

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Agenda

Tuesday, September 15, 2026
9:30 โ€” 17:15
Registration
9:00 โ€” 09:30

๊ฐ ์„ธ์…˜์—์„œ ์†Œ๊ฐœ๋  Veeva ์†”๋ฃจ์…˜์˜ ๋ฐ๋ชจ, ๊ด€๋ จ ์ž๋ฃŒ๋ฅผ ์‚ดํŽด๋ณผ ์ˆ˜ ์žˆ๋Š” ์†”๋ฃจ์…˜ ๋ถ€์Šค ๋ฐ ๋‹ค์–‘ํ•œ ์ด๋ฒคํŠธ๊ฐ€ ์ค€๋น„๋˜์–ด ์žˆ์Šต๋‹ˆ๋‹ค.

Keynote
09:30 โ€” 10:40
Tristan Theurier Veeva
General Manager, APAC Commercial
Paaritosh Tandon Veeva
VP, APAC Business Consulting Lead
Giorgio Castellini Veeva
Sr. Director, CRM Product Management APAC
Luke Wilbourn Veeva
Senior Director, Data Cloud APAC

๊ตญ๋‚ด ์ƒ๋ช…๊ณผํ•™ ์‚ฐ์—… ๋ฐœ์ „๊ณผ ํ˜์‹ ์„ ์œ„ํ•ด ๋…ธ๋ ฅํ•ด์˜จ ์ œ์•ฝ๊ธฐ์—…์„ ์œ„ํ•œ 2026 Veeva Hero Award ์‹œ์ƒ์‹์ด ์ง„ํ–‰๋ฉ๋‹ˆ๋‹ค. ์ฐธ์„์ž ๋ถ„๋“ค์—๊ฒŒ ์ข‹์€ ๋ชจ๋ฒ” ์‚ฌ๋ก€๊ฐ€ ๋˜์–ด์ค„ Veeva Hero์˜ ํ˜์‹  ํ”„๋กœ์ ํŠธ ๋ฐ ์‚ฌ๋ก€๋“ค์„ ํ™•์ธํ•˜์‹œ๊ธฐ ๋ฐ”๋ž๋‹ˆ๋‹ค.

Connect
10:40 โ€” 11:00

์˜คํ”„๋‹ ํ‚ค๋…ธํŠธ์™€ Veeva Hero ์‹œ์ƒ์‹์„ ๋งˆ์น˜๊ณ , ๋‹ค๊ณผ์™€ ํ•จ๊ป˜ ์ž ์‹œ ์‰ฌ์–ด๊ฐ‘๋‹ˆ๋‹ค. ํ–‰์‚ฌ์žฅ ๋กœ๋น„์— ๋งˆ๋ จ๋œ ๋‹ค์–‘ํ•œ ์ด๋ฒคํŠธ์— ์ฐธ์—ฌํ•˜์‹œ๊ณ  Veeva ์ „๋ฌธ๊ฐ€ ๋ฐ ์—…๊ณ„ ๊ด€๊ณ„์ž๋“ค๊ณผ ์ž์œ ๋กญ๊ฒŒ ๊ต๋ฅ˜ํ•ด ๋ณด์‹œ๊ธฐ ๋ฐ”๋ž๋‹ˆ๋‹ค.

Vault CRM ๋‚ด Agentic Call Report(์—์ด์ „ํ‹ฑ ์ฝœ ๋ฆฌํฌํŠธ)๊ฐ€ ์Œ์„ฑ๊ณผ ํ…์ŠคํŠธ๋ฅผ ํ™œ์šฉํ•ด ๊ณ ๊ฐ ๋ฏธํŒ…์˜ ์ฃผ์š” ๋‚ด์šฉ์„ ์ปดํ”Œ๋ผ์ด์–ธ์Šค์— ๋งž๊ฒŒ ๊ธฐ๋กํ•˜๊ณ , ์ด๋ฅผ Commercial Evidenceโ„ข(์ปค๋จธ์…œ ์—๋น„๋˜์Šค)๋กœ ์ „ํ™˜ํ•˜๋Š” ๊ณผ์ •์„ ๋ผ์ด๋ธŒ ๋ฐ๋ชจ๋กœ ์ง์ ‘ ํ™•์ธํ•ด ๋ณด์„ธ์š”.

Shannon Sim Veeva
Solution Consultant
Session
11:00 โ€” 12:00

๋ณธ ์„ธ์…˜์—์„œ๋Š” AI, ๋ฉ€ํ‹ฐ์ฑ„๋„ CRM, PromoMats ์ „๋ฐ˜์— ๊ฑธ์ณ ํ˜„์—…์— ์ฆ‰์‹œ ๋„์ž… ๊ฐ€๋Šฅํ•œ ์ตœ์‹  Agentic Commercial(์—์ด์ „ํ‹ฑ ์ปค๋จธ์…œ) ํ˜์‹  ๊ธฐ์ˆ ์„ ์†Œ๊ฐœํ•ฉ๋‹ˆ๋‹ค. ์ด๋Ÿฌํ•œ ๊ธฐ์ˆ ์  ๋ฐœ์ „์ด ๋‹น๋ฉดํ•œ ๋น„์ฆˆ๋‹ˆ์Šค ๊ณผ์ œ๋ฅผ ํ•ด๊ฒฐํ•˜๊ณ , ๋‚˜์•„๊ฐ€ Commercial Evidenceโ„ข(์ปค๋จธ์…œ ์—๋น„๋˜์Šค) ๊ตฌ์ถ•์˜ ๊ธฐ๋ฐ˜์„ ๋งˆ๋ จํ•˜๋Š”์ง€ ์‹ฌ๋„ ์žˆ๊ฒŒ ๋‹ค๋ฃน๋‹ˆ๋‹ค. ํ•˜๋‚˜์˜ ํ†ตํ•ฉ๋œ ์ ‘๊ทผ ๋ฐฉ์‹์ด ํ–ฅํ›„ ์ƒ๋ช…๊ณผํ•™ ์‚ฐ์—…์˜ ๊ณ ๊ฐ ์ธ๊ฒŒ์ด์ง€๋จผํŠธ ๋ฏธ๋ž˜๋ฅผ ์–ด๋–ป๊ฒŒ ๋งŒ๋“ค์–ด ๋‚˜๊ฐˆ์ง€ ์ง์ ‘ ํ™•์ธํ•ด ๋ณด์‹œ๊ธฐ ๋ฐ”๋ž๋‹ˆ๋‹ค.

Giorgio Castellini Veeva
Sr. Director, CRM Product Management APAC
Lunch & Connect
12:00 โ€” 13:00

์ฐธ์„์ž ์ „์›์—๊ฒŒ ๋”ฐ๋œปํ•œ ๋„์‹œ๋ฝ ์ ์‹ฌ ์‹์‚ฌ๊ฐ€ ์ œ๊ณต๋ฉ๋‹ˆ๋‹ค. ๋กœ๋น„์— ๋งˆ๋ จ๋œ ์†”๋ฃจ์…˜ ๋ถ€์Šค์—์„œ Veeva ์ „๋ฌธ๊ฐ€ ํŒ€๊ณผ ์‹ฌ๋„์žˆ๋Š” ์ œํ’ˆ ๋…ผ์˜ ๋ฐ ๋ฐ๋ชจ ์‹œ์—ฐ ๋ฟ๋งŒ ์•„๋‹ˆ๋ผ ์‚ฐ์—… ๊ด€๊ณ„์ž๋“ค๊ณผ ๋„คํŠธ์›Œํ‚นํ•˜์‹ค ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.

Session
13:00 โ€” 13:45

APAC ์ง€์—ญ ์ œ์•ฝยท๋ฐ”์ด์˜ค ๊ธฐ์—…๋“ค์€ ๋ฐฉ๋Œ€ํ•œ ๊ณ ๊ฐ ๋ฐ์ดํ„ฐ๋ฅผ ๋ณด์œ ํ•˜๊ณ  ์žˆ์Œ์—๋„ ์—ฌ์ „ํžˆ ์น˜๋ช…์ ์ธ ๋ฐ์ดํ„ฐ ์‚ฌ๊ฐ์ง€๋Œ€๊ฐ€ ์กด์žฌํ•ฉ๋‹ˆ๋‹ค. ํŠนํžˆ ๊ณ ๊ฐ์— ๋Œ€ํ•œ ํ†ตํ•ฉ์ ์ธ 360๋„ ๋ทฐ์˜ ๋ถ€์žฌ๋กœ ์ธํ•ด ํ•ต์‹ฌ HCP(์˜๋ฃŒ์ „๋ฌธ๊ฐ€)๋ฅผ ์ •๊ตํ•˜๊ฒŒ ํƒ€๊ฒŸํŒ…ํ•˜๊ณ  ์ตœ์ ์˜ ์ฑ„๋„๋กœ ์ ‘๊ทผํ•˜๋Š” ๋ฐ ํ•œ๊ณ„๋ฅผ ๊ฒช๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
๋ณธ ์„ธ์…˜์—์„œ๋Š” ์‹ค์ œ ํ˜„์žฅ ์ ์šฉ ์‚ฌ๋ก€์™€ ๋™์ข… ์—…๊ณ„ ๊ฒ€์ฆ(Peer Validation)์„ ๋ฐ”ํƒ•์œผ๋กœ Veeva OpenData๊ฐ€ ์ด๋Ÿฌํ•œ ๋ฐ์ดํ„ฐ ๊ฐ„๊ทน์„ ์–ด๋–ป๊ฒŒ ์™„๋ฒฝํžˆ ํ•ด์†Œํ•˜๋Š”์ง€ ์‚ดํŽด๋ด…๋‹ˆ๋‹ค. ์ •์ œ๋œ ๊ณ ๊ฐ ์ค‘์‹ฌ ๋ฐ์ดํ„ฐ๊ฐ€ ์ปค๋จธ์…œ ์‹คํ–‰๋ ฅ์„ ๊ณ ๋„ํ™”ํ•˜๊ณ  ๋น„์ฆˆ๋‹ˆ์Šค ์ž„ํŒฉํŠธ๋ฅผ ๊ทน๋Œ€ํ™”ํ•˜๋Š” ๋ฐฉ์•ˆ์„ ํ™•์ธํ•ด ๋ณด์„ธ์š”.

์ดํ˜œ์ค€ Veeva
Associate Director, Data Cloud Strategy APAC
Connect
13:45 โ€” 14:15

์˜คํ›„ ์„ธ์…˜์„ ๋ณธ๊ฒฉ์ ์œผ๋กœ ์‹œ์ž‘ํ•˜๊ธฐ์— ์•ž์„œ, ๋‹ค๊ณผ์™€ ํ•จ๊ป˜ ์ž ์‹œ ์‰ฌ์–ด๊ฐ‘๋‹ˆ๋‹ค. ํ–‰์‚ฌ์žฅ ๋กœ๋น„์— ๋งˆ๋ จ๋œ ๋‹ค์–‘ํ•œ ์ด๋ฒคํŠธ์— ์ฐธ์—ฌํ•˜์‹œ๊ณ , ์†”๋ฃจ์…˜ ๋ถ€์Šค์— ๋ฐฉ๋ฌธํ•˜์—ฌ Veeva ์ „๋ฌธ๊ฐ€ ํŒ€ ๋ฐ ์—…๊ณ„ ๊ด€๊ณ„์ž๋“ค๊ณผ ์ž์œ ๋กญ๊ฒŒ ์ธ์‚ฌ์ดํŠธ๋ฅผ ๋‚˜๋ˆ„๊ณ  ๊ต๋ฅ˜ํ•ด ๋ณด์‹œ๊ธฐ ๋ฐ”๋ž๋‹ˆ๋‹ค.

์ดํ˜œ์ค€ Veeva
Associate Director, Data Cloud Strategy APAC
Session
14:15 โ€” 15:00

Veeva PromoMats์˜ ์ตœ์‹  ๋กœ๋“œ๋งต์„ ํ†ตํ•ด ์ปค๋จธ์…œ ์ปจํ…์ธ  ๊ด€๋ฆฌ์˜ ๋ฏธ๋ž˜ ํ˜์‹  ๋ฐฉํ–ฅ์„ ์กฐ๋งํ•ฉ๋‹ˆ๋‹ค. ๋ณธ ์„ธ์…˜์—์„œ๋Š” Veeva PromoMats์˜ ํ•ต์‹ฌ ๊ธฐ๋Šฅ ์—…๋ฐ์ดํŠธ๋ถ€ํ„ฐ Vault AI in PromoMats๋ฐ MedComms, Falcon MLR์— ์ด๋ฅด๋Š” ์ฃผ์š” ์‹ ๊ธฐ๋Šฅ์„ ๋‹ค๊ฐ๋„๋กœ ์‚ดํŽด๋ด…๋‹ˆ๋‹ค. ํ”Œ๋žซํผ ๊ธฐ๋Šฅ ํ™•์žฅ๊ณผ ์ง€๋Šฅํ˜• ์ž๋™ํ™”์˜ ๊ฒฐํ•ฉ์„ ํ†ตํ•ด ์ปจํ…์ธ  ๊ฒ€ํ†  ๋ฐ ์Šน์ธ ์ฃผ๊ธฐ๋ฅผ ํš๊ธฐ์ ์œผ๋กœ ๋‹จ์ถ•ํ•˜๊ณ , ์—”๋“œํˆฌ์—”๋“œ(End-to-End) ์ปจํ…์ธ  ๊ณต๊ธ‰๋ง์„ ์ตœ์ ํ™”ํ•˜๋Š” ๊ตฌ์ฒด์ ์ธ ๋ฐฉ์•ˆ์„ ๊ณต์œ ํ•ฉ๋‹ˆ๋‹ค.

Anthony Riseley Veeva
Senior Solution Consultant
Connect
15:00 โ€” 15:30

์˜คํ›„ ์„ธ์…˜์„ ์ •๋ฆฌํ•˜๋ฉฐ ๋‹ค๊ณผ์™€ ํ•จ๊ป˜ ์ž ์‹œ ์‰ฌ์–ด๊ฐ‘๋‹ˆ๋‹ค. ํ–‰์‚ฌ์žฅ ๋กœ๋น„์— ๋งˆ๋ จ๋œ ๋‹ค์–‘ํ•œ ์ด๋ฒคํŠธ์— ์ฐธ์—ฌํ•˜์‹œ๊ณ , ์†”๋ฃจ์…˜ ๋ถ€์Šค์— ๋ฐฉ๋ฌธํ•˜์—ฌ Veeva ์ „๋ฌธ๊ฐ€ ํŒ€ ๋ฐ ์—…๊ณ„ ๊ด€๊ณ„์ž๋“ค๊ณผ ์ž์œ ๋กญ๊ฒŒ ์ธ์‚ฌ์ดํŠธ๋ฅผ ๋‚˜๋ˆ„๊ณ  ๊ต๋ฅ˜ํ•ด ๋ณด์‹œ๊ธฐ ๋ฐ”๋ž๋‹ˆ๋‹ค.

์ด์ •์ค€ Veeva
๋Œ€๋ฆฌ, Consultant, Korea Commercial
Session
15:30 โ€” 16:15

๊ธฐ์กด IT ๋ฐ ๋ฐ์ดํ„ฐ ํˆฌ์ž ์ž์‚ฐ์˜ ๊ฐ€์น˜๋ฅผ ๊ทน๋Œ€ํ™”ํ•  ์ˆ˜ ์žˆ๋„๋ก, ์ œ์•ฝ์‚ฌ๊ฐ€ ์ด๋ฏธ ๋„์ž…ํ•˜์—ฌ ํ™œ์šฉ ์ค‘์ธ ์—”ํ„ฐํ”„๋ผ์ด์ฆˆ ํˆด์„ ์ผ์ƒ์ ์ธ ์ปค๋จธ์…œ ์›Œํฌํ”Œ๋กœ์šฐ์— ์ง์ ‘ ์—ฐ๊ฒฐํ•˜๋Š” ๋ฐฉ์•ˆ์„ ์ œ์‹œํ•ฉ๋‹ˆ๋‹ค. ๋ณธ ์„ธ์…˜์—์„œ๋Š” Vault ํ”Œ๋žซํผ์˜ ๋›ฐ์–ด๋‚œ ๊ฐœ๋ฐฉ์„ฑ(Openness)์„ ๋ฐ”ํƒ•์œผ๋กœ, ํ•„๋“œ์—์„œ ๊ฒ€์ฆ๋œ ์™ธ๋ถ€ AI ๋ฐ ๋ฐ์ดํ„ฐ ์†”๋ฃจ์…˜์„ Vault CRM ํ™˜๊ฒฝ์— ์œ ์—ฐํ•˜๊ฒŒ ํ†ตํ•ฉํ•˜๋Š” ๊ตฌ์ฒด์ ์ธ ์‹ค์ฒœ ์ „๋žต์„ ๊ณต์œ ํ•ฉ๋‹ˆ๋‹ค.

Closing + Networking
16:15 โ€” 17:15

Veeva Commercial Summit์˜ ๋ชจ๋“  ๊ณต์‹ ์ผ์ •์„ ๋งˆ๋ฌด๋ฆฌํ•˜๋ฉฐ, ์ฐธ์„์ž ์—ฌ๋Ÿฌ๋ถ„๊ณผ Veeva ํŒ€์ด ํ•จ๊ป˜ํ•˜๋Š” ๋„คํŠธ์›Œํ‚น ์นตํ…Œ์ผ ๋ฆฌ์…‰์…˜์„ ๋งˆ๋ จํ–ˆ์Šต๋‹ˆ๋‹ค. ์ด๋ฒˆ ์‹œ๊ฐ„์„ ํ†ตํ•ด ์˜ค๋Š˜์˜ ์ธ์‚ฌ์ดํŠธ๋ฅผ ๊ณต์œ ํ•˜๊ณ , ์ง€์†์ ์ธ ์„ฑ์žฅ๊ณผ ํ˜‘๋ ฅ์„ ์œ„ํ•œ ๊ต๋ฅ˜์˜ ์žฅ์ด ๋˜๊ธฐ๋ฅผ ๊ธฐ๋Œ€ํ•ฉ๋‹ˆ๋‹ค.