Veeva OpenData Services Features Brief

Responsive Service.
Consistent Quality.

Accurate, more complete customer data is the foundation to your commercial success. Improving sales performance, delivering more profitable campaigns and maintaining regulatory compliance all depend on organization-wide access to high-quality customer data.

Veeva OpenData Services provides data quality consulting and enhancements, and ongoing maintenance services. Our proven approach and team of experts help you continuously improve your data quality, delivering accurate and complete profiles to enable your commercial programs.

To ensure you receive maximum value from your reference, organizational, and three-party data, Veeva OpenData Services' global coverage and responsive, customer-centric approach go beyond simple dat cleansing, delivering a strategic partnership that removes the burden of in-house data management and creates a solid foundation for better data governance.

Key Business Benefits

• Broaden your team's understanding of the global healthcare landscape, personalize interactions and improve compliance with high-quality customer information.

• Improve sales and marketing productivity with responsive request processing, providing your teams with accurate customer data to drive better customer interactions across channels.

• Free up resources by relying on our experts to maintain quality data—from removing duplicate records to enriching your customer profiles—so you can focus on your core business.

• Get personalized quality and validation services by our experts to meet your expanding business needs.

Features

• Data Quality Assessment
  Your data is throughly analyzed to assess completeness and accuracy. Data is evaluated against key quality indicators to identify duplicate, inactive, outdated, and incomplete records—so you can easily see how your information stacks up.

• Manual Resolution
  Our staff of data validation experts, highly trained in web and phone research techniques, is on hand to research, remediate, and resolve open questions about your data.

• Duplicate Identification
  Duplicate records are a chronic challenge for most life sciences companies. The Veeva OpenData Services' team identifies and helps you consolidate your duplicate records, improving the integrity of your HCP.

• Data Validation and Suppression
  Challenges in democratic data, such as recently moved or inactive HCPs, are identified, validated, and updated on an ongoing basis to reflect changes in the global marketplace. Records can be suppressed based on criteria that aligns with your commercial objectives.

• Global Address Cleansing
  Your address records are compared against publicly available sources to ensure all information is complete, accurate, and follows industry-standard formats.

• Verified Update Requests
  Veeva data stewards fact-check and rapidly process your teams' request to update customer data.

• Data Append
  Customer records are enriched with the additional data you need—including demographic elements, affiliations, and email addresses—giving you full customer insight.

• Tailored Services
  Based on our extensive experience managing customer data and the results of your Data Quality Assessment, our team of service professionals design a specialized program to remediate, enhance, and elevate the quality of your data, resulting in complete and trustworthy customer data.

• Electronic Data Matching
  Your customer profiles are linked to the corresponding Veeva OpenData unique identifier, so all records receive automated updates.