Genentech: Turning Content into Memorable Customer Experiences
“Once you have a clear roadmap you need strong change management to go from planning to execution. Transformations are hard and need different incentive structures to motivate change.”
Host: Florian Schnappauf, Vice President, Enterprise Commercial Strategy, Europe, Veeva
Guests: Erica Taylor, Vice President and Chief Marketing Officer and Oz Demir, Head of Digital Marketing, Genentech
How does great content become memorable customer experiences in life sciences?
Erica Taylor and Oz Demir of Genentech share their recent experiences of spearheading marketing transformation, including success factors as you get started and how to think about behavioral change. They explain the novel ways their teams are using data and automation to deliver on business goals to quickly scale personalized content for customers.
Hear more from the What Pharma Needs Next, Veeva podcast series.
