Ipsen: Setting up Content Operations for Scale with PromoMats DAM
"We have started seeing 10 to 13% content reuse, and our proof of concept is now at 69%, which is a great achievement because it impacts the time to market, which we have accelerated by 50%."
Hear how Lukas Falk, global enablement and capabilities director at Ipsen, is establishing the foundations for successfully scaling content in their Digital Content Factory with DAM. From increasing content reuse to significantly reducing time to market by 50%, discover Ipsen’s key success indicators.
Learn more about how organizations can impact content reuse and scale content with Digital Asset Management.
