Veeva Link Customer Stories

Industry Innovation
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Sanofi’s Journey to More Data-Driven KOL Engagement

Pierre Côte, Ph.D., MBA
Global Senior Director, Medical Affairs

Merck: Advancing Medical Operations with Deep KOL Intelligence and AI

Eric Toron
Global Head of Medical Operations

Bristol Myers Squibb: Fueling Advanced Analytics with Connected Data: 3 Use Cases from Top Data Leaders

Anuj Bajracharya
Director of International Markets Predictive Customer Engagement

Novartis: The Enterprise Value of KOL Insights

Catherine Best
Executive Director, Global Field Medical

GSK: The Enterprise Value of KOL Insights – Sales Impact

Sam Pinner
Director Digital Transformation Region Europe, GSK

Pfizer: In Conversation at Veeva Summit: Jonathan Crowther, Pfizer

Jonathan Crowther
Head of Predictive Analytics

Genentech: Creating a Seamless Customer Experience with Deep KOL Insights

Andres Diaz
Executive Director, Head of Experience Services and Digital Innovation

Bayer: An Enterprise Approach to KOL Insights

Andreas Gerloff
Global Head of Medical Customer Excellence

ADVANZ PHARMA: Enabling Field Medical Teams to Have Enhanced Scientific Engagements

Angela Smart
Director, Global Medical Excellence and Operations

Astellas: Using Deep Data to Build Stronger Scientific Relationships

Alan McDougall
Senior Vice President of Medical Affairs, Europe, Canada, and Israel

Daiichi Sankyo: Powering AI and Analytics with Deep KOL Data

Patrick Markt-Niederreiter
Vice President, Digital Exclellence

Takeda: The Power of Alignment – Improving the Customer Experience through Medical-Commercial Collaboration

Georgios Tramountanis
Data, Digital, and Technology, Global Head Medical Core Capabilities

UCB: The Power of Alignment: Improving the Customer Experience through Medical-Commercial Collaboration

Pascal Vande Gucht
Head, Medical Digital & Analytical Solutions

Lundbeck: Fueling Advanced Analytics with Connected Data: Customer Engagement Orchestration

Brendan Whooley
Associate Director, US medical affairs excellence

Sobi: Maximizing Customer Engagement in Rare Disease

Rich Palizzolo
Executive Director, CX and Advanced Commercial Capabilities

MAPS Podcast: United Therapeutics: Optimizing Medical Congresses

Carolina Lowe
Associate Vice President, Medical Engagement & Capabilities

Paratek: The Value of Data-Driven KOL Identification

Robert Faison
Executive Director, Medical Affairs

Idorsia: Using KOL Intelligence for Launch Success

Bas Van de Kamp
Director of Medical Affairs Systems

Pfizer: Closing Care Gaps Using Deep KOL Data

Steven Faulkner
US Medical Affairs Field Medical Excellence & Strategic Operations Group Lead

NewAmsterdam Pharma: Setting the Data Foundation for Launch Success

Chris Deluzio
Executive Vice President, Enterprise Operations

Pfizer: Fueling Advanced Analytics with Connected Data: Horizon Scanning

Brett South
Lead, Patient Insights and Modeling, PCRP, R&D

Idorsia: 3 Ways Emerging Biotech and Pharma Leaders Can Use Data to Level the Playing Field

Baptiste Omont
Senior Director, Commercial and Medical Systems

ADVANZ PHARMA: 3 Ways Emerging Biotech and Pharma Leaders Can Use Data to Level the Playing Field

Angela Smart
Director, Global Medical Excellence and Operations

Bayer: The Enterprise Value of KOL Insights – Commercial and Clinical Applications

Sebastian Reupsch
Former Deputy Director, Medical Customer Excellence

“93% of our field teams save between 1-5 hours of desk-based work each week by using Link Key People. The return on investment is clear.”

Angela Smart, Director of Global Medical Excellence and Operations,

ADVANZ PHARMA

“Our commercial and medical teams both use Link, which gives us critical insights into the profile of an HCP. This data enables better coordination and more tailored engagements.”

Steven Faulkner, US Medical Affairs Field Medical Excellence & Strategic Operations Group Lead,

Pfizer

“90% of MSLs found new insights in Link Key People for their next engagements, which is critical for a rare disease company with lean teams.”

Rich Palizzolo, Executive Director, CX and Advanced Commercial Capabilities,

Sobi

“We found that field teams had typically identified 85% of KOLs, but a 15% gap remained. With Link, we were able to identify broader groups of key people who had recently entered the patient pathway.”

Catherine Best, Executive Director, Global Field Medical,

Novartis

“Pre-call planning with Veeva Link increases customer engagement by 50% because it helps our commercial teams better understand their customers.”