Madrid | Tuesday, 19 – Thursday,
21 November, 2024
Moving the Industry Forward
Commercial Veeva Heroes
Each year at the Veeva Commercial Summit, Veeva honors a few industry pioneers who, over the year, have gone above and beyond to help move the industry forward. These innovators pushed boundaries and navigated change in their companies to improve processes and deliver outcomes.
2011
Launched in Europe
374
Global Veeva Heroes
155
Companies
79
European Commercial Veeva Heroes
Veeva Heroes 2024
Extraordinary People. Real Impact
Stefanie Keller
ITM Isotope Technologies Munich SE
Sales Project Coordinator
Stefanie Keller
ITM Isotope Technologies Munich SE Sales Project Coordinator
Pioneered early adoption of Vault CRM, enhancing operations for future growth.
Daniel Arroyo
AstraZeneca
Senior Director, Global Commercial Operations
Daniel Arroyo
AstraZeneca Senior Director, Global Commercial Operations
Innovated pharma commercial execution, leveraging data in novel ways, lifting the impact of field and digital deployment.
David Robertson
Eisai
Executive Director, Operational Excellence, EMEA
David Robertson
Eisai Executive Director, Operational Excellence, EMEA
Deployed multichannel CRM in 22 countries, fueling commercial success, medical impact, and coordinated customer engagement.
Stefan Schmidt
Bayer AG
Group Product Manager
Stefan Schmidt
Bayer AG Group Product Manager
Led global implementation of unified customer and product master, enhancing insights, user experience, and operations.
Georgiy Vinogradov
Novartis
Associate Director, Data Strategy and Governance
Georgiy Vinogradov
Novartis Associate Director, Data Strategy and Governance
Built unified data ecosystem, enabling advanced analytics and HCP insights, driving personalized engagements in 100 markets.
Julia Smith
Takeda
Director and Group Lead, Global Regulatory Affairs Advertising and Promotion
Julia Smith
Takeda Director and Group Lead, Global Regulatory Affairs Advertising and Promotion
Championed tier-based MLR in 68 markets in under 4 months, reducing initial approval time by 18%.
Robert Kersting
BioNTech SE
Global Head, Medical Excellence
Robert Kersting
BioNTech SE Global Head, Medical Excellence
Strategically aligned the medical ecosystem, improving internal transparency and HCP engagement to prepare for launch.
Lorenzo Ciappina
Incyte Biosciences International Sàrl
Director, Medical Information and Medical Communication EU/REALM
Lorenzo Ciappina
Incyte Biosciences International Sàrl Director, Medical Information and Medical Communication EU/REALM
Led complex cross-ocean initiative to harmonize medical information systems, enabling standardization and innovation.
“I am truly honored and excited to have been selected as a 2024 Veeva Hero. It has been a privilege to contribute to establishing the foundation of our collaboration from the very beginning”.
Stefanie Keller
Sales Project Coordinator
“Being recognized as a 2024 Veeva Hero is a shoutout to the entire Novartis team’s efforts in data enablement, analytics, and decision-making, highlighting our transformation in using data to drive smarter decisions and make a real impact.”
Georgiy Vinogradov
Associate Director, Data Strategy and Governance, Novartis
“It is an absolute honor to be recognized as a 2023 Veeva Hero. It was a very humbling and exciting thing for me and the team that helped me get there.”
Alejandra Betancourt
Global Vice President Content Excellence and Innovation
“Being a Veeva Hero has allowed me to stop and reflect on the journey that it’s taken to be here, use it as a milestone to celebrate our successes, and a motivation to keep going.”
Dave Yates
Global Product Director
Hero Resources
Explore and Learn
Hear more from pioneers advancing the industry toward higher-value engagement.
Watch video
Astellas: A Standardized Data Model for a 360-Degree Customer View
Read blog
From Silos to Single Source of Truth: Ferring’s Journey to ‘One Medical Information’
Read blog
3 Ways Emerging Biotech and Pharma Leaders Can Use Data to Level the Playing Field
Read white paper
Bayer AG and Boehringer Ingelheim: HCP Engagement In the Moment of Need
Heroes Hall of Fame
Veeva has been celebrating and honoring Commercial Heroes in Europe since 2011.
(Details correct at time of Hero award)
2023
Global Vice President Content Excellence and Innovation
Novo Nordisk
Head of CRM and Digital Solutions, Global Commercial Excellence
ADVANZ PHARMA
Head of Omnichannel Platforms, Capabilities and Insights
Lundbeck
Associate Director, Data Platforms
Astellas
Senior Manager, Data Management and Processes Alignment, International and Japan
Alexion, AstraZeneca Rare Disease
Global Medical Affairs Business Operations Director
Ferring Pharmaceuticals
Global Head of Customer Facing Execution Excellence
Boehringer Ingelheim
2022
Global Promotional Compliance Specialist
Almirall
Director, Global Product Management
GSK
Director, Team Lead Commercial Systems (Global and EU, Canada)
Idorsia Pharmaceuticals
Head Business Innovation
Menarini
Sales Analytics and Operations Lead, EMEA
Novartis Gene Therapies
Medical Excellence Transformation Lead, Medical Affairs
UCB
Director, Omnichannel Operations, Global
Astellas
Global Process, Data and Platform Owner for Events and Congresses
Boehringer Ingelheim
Global IT Business Consultant
Boehringer Ingelheim
Global Digital Medical Director, Active Cosmetics Division
L’Oréal Cosmétique Active
Compliance Manager, Global Medical Affairs
Norgine
Senior Global Director, Multichannel Strategy and Operations
Novo Nordisk
Multichannel Strategy and Customer Insights Director
Otsuka
CRM Strategy Manager, Europe
Otsuka
Digital Innovation Manager
Boehringer Ingelheim
Regional Medical Affairs Manager, Operations & RWE (CEE, CIS and Israel)
Boehringer Ingelheim
EMEA CRM Director
Kyowa Kirin International
Global Head of Commercial Operations
LEO Pharma
Senior Director, Head Commercial Neurology EMEA
Lupin
Global Head Promotional and Non-promotional Material Review Unit, Regulatory Affairs
Sanofi
IT System Owner, CRM
UCB
Director, Integrated Multi-Channel Marketing
Bayer
Global Process and Global Data/Platform Owner Customer Facing Enablement
Boehringer Ingelheim
Director, IT Commercial Systems and EU Site Lead, Europe
Bluebird Bio
Senior Director, Global Pharma Marketing Operations, Content Strategy
GSK
Global Head Multichannel Customer Engagement
Novartis
VP, Digital Innovation
Shionogi
Associate Director Commercial Operations, International Region
Biogen
Head of Global Internal Data Insights
Grünenthal
Digital Transformation Director
Indivior
CHC Field Force Effectiveness Manager (OTC)
Menarini
Commercial Operations; Global Alignment, Segmentation and Targeting Lead
Pfizer
Associate Director, Advertising and Promotion Business Operations Lead
Shire
Change Management Lead
AstraZeneca
VP, Head of Integrated Multichannel Marketing and Sales, Platforms and Capabilities
Bayer
CRM International Region Project Director
Ipsen
Business Analyst, CRM
Pierre Fabre
Operational Excellence Lead
Roche
Program Manager IT, Veeva CRM
Boehringer Ingelheim Animal Health
VP and Global Business Lead, CRM
GSK
IT Programme Director, CRM
GSK
Senior Manager, Multi-Channel Transformation, Global Commercial Affairs and Excellence
LEO Pharma
Head of Global Marketing Systems
Takeda
Medical Project Manager, Specialty Care Global Medical Affairs
Ipsen
Global Head Business Partnering Sandoz, Commercial IT
Novartis
Chief Information Officer
Sobi
Director, Commercial Excellence UK & Ireland
Teva
Programme Manager
AstraZeneca
Global CRM/CLM Business Partner
Lundbeck
Sales Development Director, EMEA
Molnylcke
Commercial Excellence Director, Europe
Sanofi
Deputy Director
Sanofi
Head of Sales, Prescription Medicine
Boehringer Ingelheim
Director, Organisation and Systems
Ferrer
IT Director, Digital Channels and Customer Engagement in EMEAIT
Janssen
Regional Sales and Marketing Services Project Manager
Pfizer
Senior Director Commercial Excellence
Actelion
Senior Director, Global Commercial Operations
Eli Lilly
Senior Director, Commercial Development Europe and Australia
Grünenthal
Global Manager
CRM and E-Tools
LEO Pharma