Veeva PromoMats
Deliver Personalized
Content at Scale
Compliant content tied to strategic goals for
enhanced analytics and content traceability.
Building the Future of MLR with AI: Fastest Path to Approved Content
Overview
Accelerating digital content at scale
Modular Content
Enable personalized content at scale through consistent, approvable messages at scale through reusable, traceable collections of content components for measurement and compliance across channels and geographies.
Communication Objective
Capture strategic messaging against content in PromoMats, receive insights on utilization against messaging from Vault CRM, and develop a standard foundation for message traceability across all of your approved content.
Impact
“The impact was a forecasted 15% to 25%
reduction in time to market”
Martin N. Jensen, Lundbeck
Why Veeva PromoMats
Content Strategy
“We created a new content operational model that revolutionizes the content creation process and manages strategy across the organization. Modular content was the base of it.”
Mubasher Hassan
Global Head of Content Management, Grünenthal
“Veeva’s modular content solution helps us generate compliant promotional content that resonates deeply with key audiences so we can create first-class digital experiences. Veeva PromoMats allows us to move faster, increase content reuse across channels, and speed the review process.”
Cedric Grand-Pierre
Global Customer Experience and Engagement Lead, Organon
“Reusing pre-approved content modules and tailoring relevant content is crucial to our modular content strategy as we customize more memorable, omnichannel experiences. Veeva PromoMats provides key capabilities like automated claims linking, global-to-local tracking, and content sharing to ensure digital assets are timely and compliant.”
