Boehringer Ingelheim and Salix Pharmaceuticals: Scaling Content Strategy for Personalized Engagement
"We deconstructed all of our assets, and then we created our claims, components, and modules based on our content strategy and segments. This allows us to arm our field teams with a robust library of personalized content."
Learn how cross-functional collaboration, change management, and AI-powered content will improve the customer experience and deliver better patient outcomes.
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