Idorsia: Achieving Launch Excellence with a Connected Ecosystem
"Finding and engaging with the right KOLs requires access to up-to-date data, which Veeva Link provides through its comprehensive KOL database, segmented by therapeutic area. The system captures critical targeting information, including KOL advocacy, influence, publications, and other communication preferences."
Chapter 1
Engaging KOLs: Identifying the right KOLs using integrated data and educating them with compliant, scientific content.
Chapter 2
Accelerating commercialization: Optimizing operations with a connected ecosystem of software and data for customer-centric, coordinated engagement.
Joseph Bejjani, CIO of Idorsia, speaks with Veeva’s Julien Mallet on the critical role of technology in accelerating product launches. They discuss how Idorsia built its IT infrastructure on Veeva’s connected suite of commercial solutions to bring new products to market with greater speed and efficiency. Discover how to achieve launch excellence in two essential chapters:
- Engaging KOLs: Identifying the right KOLs using integrated data and educating them with compliant, scientific content.
- Accelerating commercialization: Optimizing operations with a connected ecosystem of software and data for customer-centric, coordinated engagement.
