Move the Industry Forward

Dr. Gerloff is the global head of medical customer excellence at Bayer AG, overseeing global medical customer engagement activities. With a robust background in medical excellence and extensive experience leading teams, he has driven numerous initiatives in digital transformation and process simplification. Passionate about customer engagement, Dr. Gerloff is dedicated to creating impactful, customer-centric solutions that make a real difference.

Stefan is an experienced IT manager with over 20 years of experience in project and product management and over 7 years of experience in healthcare. He’s excited about introducing new technologies and capabilities that bring value add to customers and streamline processes. He successfully rolled out Veeva CRM to over 50 markets, shaping the future of the Vault platform for both CRM and content and moving markets to OpenData.

Dr. Saeed has spent 17 years navigating the pharmaceutical industry, and has held a number of leadership roles in a number of companies. As the former country medical director and chief medical officer of a copy review company, she has a keen interest in maximizing efficiencies, as well as elevating and challenging medical affairs as a function to do more. Currently she leads a global medical team of early asset leaders.

Arno is responsible for the design, development, and delivery of all Veeva CRM Suite products. Arno and his team ensure that Veeva delivers best-in-class products for managing customer engagement across all channels, with a focus on streamlined usability, rich functionality, and end-to-end customer success.

Chris joined Veeva in 2018 as President of Veeva Europe to enable the European team to establish Veeva as the cloud platform of choice for the Life Sciences industry for its R&D and Commercial activities.

A 34-year veteran of the life sciences industry, Chris started his career at ICI Pharmaceuticals (now AstraZeneca). Chris then joined a start-up called Kinesis, building a team delivering document management solutions for pharmaceutical companies. Through a series of mergers and acquisitions, Kinesis ultimately became PwC; Chris made partner with PwC in 2001. Chris went on to run both US (West Coast) life sciences and European business for IBM before leading the IBM global life sciences consulting Business Analytics and Optimization unit. Most recently, he was the lead partner for life sciences for Europe, the Middle East, and Africa Consulting at EY.

Chris holds a bachelor of science degree in information technology from the University of Salford.

Emma leads the European commercial content strategy team and is responsible for Veeva’s market strategy, key customer and partner collaborations. She has over 20 years of experience in life sciences, including 10 years in the management team at Zinc Ahead Ltd. where she delivered award-winning compliance software to the global pharmaceutical industry. She holds a bachelor’s degree in biochemistry and biomedical physics from the University of Nottingham.

Gill joined Veeva five years ago after spending 25 years in the life sciences sector. She now leads global strategic accounts for Veeva Link, focusing on senior leader relationships.

Having spent most of her career in the pharmaceutical industry, Gill brings a wealth of healthcare and life sciences experience to her role within Veeva. She is passionate about developing solutions that benefit the relationships pharma has with HCPs and ultimately provide better outcomes and access to medicines for patients.

Karl leads strategy for Veeva OpenData. He joined Veeva in 2021 from McKinsey’s QuantumBlack and built Veeva’s Commercial Analytics function in Europe prior to his current role. Karl holds a Master of Science in Process Engineering from ETH in Zurich and an MBA from IESE in Barcelona.

As general manager of Veeva Link and OpenData, Kilian is responsible for the strategic direction, growth, and customer success of Veeva’s global data products.

Before joining Veeva, Kilian founded Mederi, a leading provider of global KOL data and services for life sciences companies. Veeva acquired Mederi in 2015, and Kilian joined the Veeva team to build Veeva Link.

In 2016, Kilian was named to the prestigious PharmaVOICE 100, which annually recognizes the top 100 most inspirational and influential people in the life sciences industry.

Manuel leads strategy for Veeva’s Data Cloud business.

Before Veeva, he worked at McKinsey Digital for 13 years in their Frankfurt office. There, he helped clients from across the healthcare industry translate business needs into requirements for large, tech-enabled transformations.

Manuel holds a Ph.D. in Computer Science and an MA in Philosophy.

Matt is Veeva’s Executive Vice President of Commercial Strategy. He and his team are responsible for the success and adoption of all Veeva Commercial Cloud solutions. Matt is also the overall Vault CRM Strategy lead.

Prior to joining Veeva, Matt was a Managing Director at Accenture where he specialized in cloud-based industry solutions. He worked closely with companies such as Veeva and Salesforce as they launched new products into the market, advised customers how to maximize value out of those solutions, and led implementations to realize that value. In that capacity, he led some of the first implementations of Veeva CRM globally.

Matt graduated from Duke University with a Bachelor of Science in Biomedical Engineering. He lives in St Louis, Missouri with his wife and 3 children.

Oskar leads the OpenData business at Veeva. Throughout his career, he has held various roles within the technology industry, focusing on applying data and analytics to building new businesses. Before joining Veeva in 2021, he spent ten years at Siemens in various leadership positions in the healthcare and manufacturing verticals. He holds a Master’s degree in engineering and business administration.

David has 20 years of experience in life sciences and different CRM applications from both customer and supplier sides. He is driven to get the best out of CRM to support the business and the end-users in the field.

Francesco is a telecommunications engineer who completed his master’s and graduated in Rome and has international experience in telecommunications and IT industries. 5 years ago, he joined the fascinating pharma world, where he has worked on several complex projects related to customer experience and commercial operations. Francesco focuses on executing business requirements, harmonizing processes, and optimizing resources for Angelini Pharma.

Antonio has a distinguished career in the pharmaceutical sector, marked by over 20 years of progressive leadership roles. As the senior manager for commercial excellence and operations in business solutions and operational effectiveness at Astellas Pharma, he spearheads pivotal strategies that bolster commercial performance. Renowned for his acumen in multichannel marketing, Antonio is dedicated to harnessing technological advancements to enhance business processes. Digital innovation is at the core of his mission to revolutionize healthcare delivery.

Ian has worked across the life sciences sector for over 30 years, focused on ensuring effective and compliant use of customer capabilities, such as CRM, reporting and analytics, and now management of foundational customer data processes on a global basis. Ian has extensive experience working across borders and cultures and received a Veeva Hero Award in 2023.

Johan has over 15 years of experience in the life sciences industry, both on the customer and partner side. He is responsible for global CRM at Astellas, based on a GDO model that has recently been launched on OpenData and managed by Network and Align. He works cross-functionally with commercial and medical teams, supported by Veeva Link Key People data and Workflow enablement.

Johan embraces change in a fast-evolving competitive landscape. Currently he is working on improving customer journeys and uses MyInsights Studio enablement to further enhance Astellas’ omnichannel capabilities. Engage Connect is a new key channel to Astellas’ business.

David is the head of commercial IT for commercial excellence and digital marketing at AstraZeneca, where he ensures that global commercial teams have the necessary technology and platforms to support healthcare professionals, patients, and other customers effectively. He has around 30 years of experience in digital media and emerging technology across healthcare, financial services, retail, media, and other industries. David is passionate about AI, particularly generative AI and it’s potential to enhance healthcare outcomes.

Alexander is driven revolutionizing marketing and sales functions, transforming them into agile, customer-centric ecosystems. He specializes in bridging the gap between business and technology, crafting pragmatic solutions that drive tangible results. Alexander spearheads customer engagement initiatives and orchestrates transformative journeys at Bayer AG. His focus is on seamlessly integrating technology and strategy to enhance customer experiences and drive business growth, while fostering agile and experimental ways of working.

Neha currently leads global data governance and MDM at Bayer AG. She is responsible for providing master data across customer and product data domains for international markets and has worked extensively to enable processes and tools that empower markets to manage and master their data effectively. Her career highlights include setting up a customer master solution across 65 markets to enable a holistic view of customer data across different touchpoints. Her focus for this session will be the current project at Bayer AG leveraging Veeva Network to manage product data.

Patrick relentlessly demonstrates that seamless end-to-end customer experience is a key growth driver: predicting next best actions, as the supporting establishment of a digital customer platform and offering complementary digital services through partnerships. He’s not afraid to think and act differently to add value and has achieved real-life digital innovation in pharma.

Aleksandra (Ola) is a global digital product manager at GSK, where she optimizes omnichannel rep-driven customer engagement planning. She leads products such as Veeva Align and Veeva CRM Key Account Managment.

Guillaume has worked in the pharma industry for over 18 years and with Veeva products for the last 14 years managing implementation across Europe, Asia and America. He covers products including CRM/CLM, Vault PromoMats/Medical, Engage, Approved Email, EM Events, Veeva Align, and Vault Medical Inquiry.

Lorenzo, the director of EU/REALM medical information and medical communications at Incyte Biosciences International Sàrl, is a leader in the biopharmaceutical industry with over 20 years of experience. He excels in digital transformation, enhancing clinical outcomes, and fostering global collaboration. Lorenzo is a visionary leader with expertise in managing complex projects and large teams. Fluent in Italian and English, he engages audiences with his insights into medical information and digital health advancements. Lorenzo holds a degree in chemistry and pharmaceutical technologies from the University of Florence.

Chirag is a distinguished executive with extensive experience in implementing strategic initiatives across various industries. He brings global leadership and a transformative approach to organizations looking to improve healthcare outcomes.

Chirag is at the forefront of redefining commercial excellence and sales and marketing in healthcare. He leverages cutting-edge technology to optimize operations, improve outcomes, and accelerate market strategies for Novartis.

As Novo Nordisk’s senior manager of content processes and innovation, Michael brings unique insights from his previous experience working on omnichannel marketing in the entertainment industry at HBO Max. Now, he develops applied AI solutions for the content supply chain at Novo Nordisk, pushing the boundaries of pharma marketing.

Specializing in pharmaceutical and healthcare data strategy, Jonathan drives forward-thinking solutions by leveraging real-world insights for optimal analytics outcomes. He advocates that a wealth of data, without a clear strategy, is a missed opportunity. Jonathan’s approach centers on enhancing organizational performance through data-driven decision-making. Utilizing advanced tools such as data science, quantum computing, and generative AI, Jonathan is committed to shaping the 2030 vision for healthcare companies.

Julia has more than 20 years of pharmaceutical experience. In her capacity as the global director and group lead in GRA advertising and promotion at Takeda, she brings MLR expertise for compliant, compelling and timely content excellence and HCP experiences. She is also the business process owner for MLR, with strategic leadership for transformation projects at Takeda. She enables business impact through co-creative solutions integrating digital strategy and technology, people and process harmonization. She is passionate about leading with diversity, equity and inclusion.

For over 20 years, Nicole has successfully navigated the dynamic landscape of biotech and pharmaceuticals. Her cross-functional expertise spans marketing, medical affairs, and executive communications. Nicole thrives on crafting highly effective strategies, driving roadmap development, and executing compelling campaigns with technology at the core. As a highly collaborative partner, she believes in the collective power of transforming business challenges into opportunities through digital engagement.

Katy is a medical affairs leader, motivated to empower the medical affairs function towards realizing our leadership and impact potential, ultimately driving enhanced patient outcomes. Katy started her career in the pharma industry as an MSL and subsequently moved into leadership roles where she grew capabilities in both medical and cross-functional excellence. Currently working at UCB as medical impact lead in immunology Europe, she is focused on accelerating and innovating within medical and digital capabilities that will enable the medical affairs organization to better define, create and measure impact.

Andrew leads the Link Insights Business Consulting team. Andrew and his team provide customized strategic insights projects which are tailored to solve customers specific business needs for clinical, commercial, and medical teams. Andrew has a background in managing market intelligence and strategic insights consulting teams. He holds a Ph.D in molecular oncology and a BSc in biochemistry.

Bilyana is an Associate Director of Commercial Strategy at Veeva, where she represents Align and Align+ strategy in Europe. She has six years of experience in the commercial life sciences sector, where she partnered with top biopharma companies, adding to their long-term strategic field planning and optimizing sales effectiveness processes. Bilyana has more than 11 years of experience in the software cloud industry, and she has worked at IBM, Microsoft, and Deloitte, focusing on corporate digital transformation, emerging technology, and innovation.

Callum leads Veeva’s Vault Medical business in Europe. During 9 years at Veeva, Callum has worked in various roles but has spent the bulk of his time bringing Veeva’s medical information solution to market, and scaling to support more than 50 organisations globally.

Joe leads Vault PromoMats strategy in Europe for enterprise and emerging biopharma. Joe has over 15 years experience working in content, both in traditional publishing and SaaS companies, specializing in content workflows.

John leads Veeva’s Content Business Consulting Practice in Europe. His team works with Veeva customers to optimize their content strategy and operating model, drive organizational change and adoption, and enable value realization, especially that connected to the efficient and effective use of Vault PromoMats, Vault Medical and Multichannel CRM.

As a strategy director for Veeva Link Workflow, Kevin works with customers to optimize KOL engagement, leveraging a combination of Link Key People data and Link Workflow software. Before joining Veeva, Kevin spent much of his career supporting decision makers with unique insights from external experts and alternative data sources.

Previous positions included managing director with Gerson Lehrman Group (GLG), leading their EMEA operations, co-head of equities at Goodbody, an Irish investment bank, and managing director at HealthXL, a global community of digital health executives.

Philipp is passionate about innovation and technology in life sciences. He leads the commercial strategy team in Europe, responsible for driving digital transformation throughout the industry.

He strongly believes in the value of real-time, omnichannel insights and execution platform that builds on software, data, and analytics.

Before joining Veeva, Philipp advised healthcare companies as a partner at Boston Consulting Group and founded a company in educational technology. He studied biochemistry in Heidelberg and Oxford.

Rob is the director of commercial content strategy in Europe. Rob focuses on Vault PromoMats and Vault Medical and is responsible for developing and articulating Veeva’s strategic direction and product messaging. He has over 16 years of experience in the life sciences industry, offering industry knowledge and expertise on content. Feel free to reach out to Rob if you’re interested to learn more about our latest AI partnerships or join some of our talented customer communities.

Sebastian leads Veeva OpenData strategy for top biopharma companies. He joined Veeva in 2022 after a career at Accenture Strategy where he worked with the largest European pharma and medtech companies on their data and digital transformation. He holds a PhD in computer science and used to be a digital health researcher.

Sebastien is responsible for Veeva Vault CRM Engage in Europe. He has 16 years of experience in cloud computing, including 12 years in life sciences. Sebastien partners with the industry to reimagine the commercial engagement model and the role of field teams. He is passionate about the new trends in digital engagement and digital transformation.

Shai is focused on enabling medical affairs and medical information teams to optimize their content operating models in line with rapidly changing customer demand and needs. She’s passionate about partnering with curious, determined and ambitious clients who are driven to improve engagement with their HCPs and patients. With her team, the delivery of relevant, compliant and timely content is front and center of projects and collaborations – helping medical organizations to plan, develop, and deliver content smarter, quicker and with measurable impact.