Video

The Ultimate Challenge for Pharma -
Ensuring Launch Success

Hear from Mark Rees-Saunders, Senior Director, Global Field Medical Excellence at Astellas, Véronique Gras, Associate Director Field Force Effectiveness at Bristol Myers Squibb, and Konstantinos Kofinas, Head of Business Innovation at Menarini, as they share how they are leveraging effective KOL engagement for a successful launch strategy.