Veeva Analytics

Find, Activate, Measure

Unique industry data and integrated software to surface the fastest and most accurate insights to guide your business decisions.

65% of sales and marketing touchpoints aren’t synchronized. Learn how connected engagement improves prescribing behavior in the latest Veeva Pulse Field Trends Report.
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Overview

Integrated Analytics

Veeva Analytics provides the fastest path to actionable insights through our Integrated Analytics approach. Eliminating the legacy barrier of data preparation by bringing Veeva’s pre-integrated, industry best-in-class data to fuel our world-class team, our analysis can start on day one to jump start field activation and pinpoint the right HCPs driving higher engagement and improving patient outcomes.

  • Launch Analytics

    Shift the launch paradigm by integrating complex data on KOL influence, scientific contribution, and affiliation networks to unlock a new level of scientific strategy. Actionable intelligence to ensure medical and commercial teams execute on highly targeted, data-driven engagement strategies that accelerate product adoption.

  • Better Segmentation

    Move beyond legacy approaches. Veeva Analytics leverages comprehensive industry data sets and advanced data science to define HCP segments by blending scientific contribution and HCP brick accessibility. Maximize your market opportunity and resource efficient by focusing on the right HCPs.

  • Journeys and Orchestration

    Design and execute seamless customer experiences that deliver the right message at the right time. Veeva Analytics dynamically surfaces relevant influential HCPs and how to work with them for immediate, high-impact action.

Who We Are

Brian Mahoney

Global Analytics Business Consulting Leader

10 YEARS AT VEEVA

Brian Mahoney is the Global Analytics Business Consulting leader.

Andrew Merron

VP, Link Insights, Analytics Business Consulting

6 YEARS AT VEEVA

Andrew Merron leads the Link Insights Business Consulting team.

Callie McGrath

Director of Data Science & Engineering, Analytics Business Consulting

1 YEAR AT VEEVA

Callie McGrath leads data science, engineering, and data operations for Global Analytics within Business Consulting.

Our Customers

Trusted by Biopharmas Big and Small

Wealth of industry knowledge across therapeutic areas and lifecycle stages. Partnerships with over 30+ customers ranging from top 20 to emerging biotech.

ANI Bayer Boehringer Ingelheim Gilead GSK J&J Lundbeck Merck Madrigal Menarini Novo Nordisk Pfizer RB UCB Viatris
Our Focus

Find, Activate, Measure

Deep expertise of Veeva data and software, integrating analytics into existing workflows to maximize business impact to find new patients & HCPs, activate to grow top line revenue, and increase bottom line efficiency – ultimately accelerating bringing the right treatments to the right patients, improving outcomes.