Marketing Analytics
Improve Direct-to-Consumer
Marketing Performance
Measure the impact of DTC advertising on health outcomes.
75 %
of new patient starts are influenced by coordinated DTC and HCP advertising
38 %
of digital impressions are on streaming TV and online video
10 x
higher audience quality with custom-built audience segments
Source: Veeva Crossix
Patient marketing in rare disease
Rare disease marketers from Alexion Pharmaceuticals, Amgen, and Teva Pharmaceuticals share their experiences on successfully engaging and educating rare disease patient populations for better health outcomes.
“Having Crossix Measurement implemented immediately upon launch was mandatory. Without it, we couldn’t optimize or assess campaign performance.”
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Grace Rodriguez
DTC Portfolio Marketing Head, Immunology, UCB
“From common disease states to rare conditions, we use Crossix to ensure that we’re building out the right audience segments to find those unique patients.”
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Freddie Dantus
Director, Audience Optimization, Pfizer
Tips & Insights
Data-driven marketing at scale
Marketing analytics solutions
Better target, measure, and optimize your DTC campaigns.
