Veeva Crossix

Gain Full Visibility into
Customer Engagement

View field force data and marketing insights in one
platform to better assess impact across channels.

Veeva CRM Boost

HCP engagement data from Veeva CRM, the industry’s leading field force management software, is now available in the Crossix suite of measurement applications.

A comprehensive view of field force and marketing efforts

Understand how personal and non-personal promotion work together to drive HCP education and prescribing.

Link HCP engagement to DTC campaigns

Optimize consumer campaigns to drive patients to field-engaged HCPs.

Free for Crossix customers using Veeva CRM

Enables senior leadership to measure, track, and optimize integrated marketing efforts.

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Industry Insights

The healthcare marketing industry is rapidly evolving. Read more about how today’s news stories will impact your business.

Learn how Bayer partnered with Veeva Crossix to leverage patient marketing data to drive HCP engagement.
Bayer Leverages Patient Marketing Data to Drive HCP Engagement Learn how Bayer partnered with Veeva Crossix to leverage patient marketing data to drive HCP engagement.
Learn about the recent innovations in the Crossix Measurement Suite, all designed for sustainable measurement and providing meaningful insights that can drive more informed marketing decisions.
Crossix Measurement Suite Innovation Guide Learn about the recent innovations in the Crossix Measurement Suite, all designed for sustainable measurement and providing meaningful insights that can drive more informed marketing decisions.
Learn how brands can fill critical gaps in their omnichannel engagement strategy by connecting privacy-safe patient engagement data to HCP interactions.
Bringing Patient Data into Your Omnichannel Strategy Learn how brands can fill critical gaps in their omnichannel engagement strategy by connecting privacy-safe patient engagement data to HCP interactions.
Focused field force and marketing synchronization can lead to better HCP engagement and marketing effectiveness.
2023 Trends in HCP Omnichannel Engagement Report Focused field force and marketing synchronization can lead to better HCP engagement and marketing effectiveness.
Stephanie Douglas, director, omnichannel media, Sanofi, shares insights on how to create a more cohesive approach to HCP and DTC marketing.
Sanofi: Omnichannel Excellence Across HCP and DTC Marketing Stephanie Douglas, director, omnichannel media, Sanofi, shares insights on how to create a more cohesive approach to HCP and DTC marketing.
Brands that coordinate HCP marketing and field activity maximize their efforts across the organization and increase marketing effectiveness by 23%
Synchronizing Digital Media with Field Boosts Marketing Effectiveness Brands that coordinate HCP marketing and field activity maximize their efforts across the organization and increase marketing effectiveness by 23%
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Interested in learning more about how Veeva Crossix can move your business forward?

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