Veeva Crossix TV
Measure and Optimize Linear TV Campaigns
Crossix TV is the leading analytics application for measuring and optimizing direct-to-consumer national linear TV. It helps advertisers and agency partners measure their TV campaigns with real health data in a privacy-safe, HIPAA-compliant way.
Campaigns can be filtered by daypart, originator type, and network.
Crossix TV includes competitor analysis of other brands running TV advertising.
Announced 2019 Status Mature Customers11-50
Crossix TV is the leading analytics application for measuring and optimizing direct-to-consumer national linear TV. It helps advertisers and agency partners measure their TV campaigns with real health data in a privacy-safe, HIPAA-compliant way.
Campaigns can be filtered by daypart, originator type, and network.
Crossix TV includes competitor analysis of other brands running TV advertising.
Why Crossix TV
Gain more value from your TV investments
Customer Success
Biopharma companies extracting
valuable TV campaign insights
Resources
Explore and Learn
Read features brief
Crossix TV features brief
Read case study
How AstraZeneca and Pfizer are Scaling Marketing Analytics for Success
Learn More
Marketing in Rare Disease: Insights from Alexion Pharmaceuticals, Amgen, and Teva Pharmaceuticals
Read eBook
Biopharma Marketers' Guide to TV and Video
Learn core requirements
5 Things to Look for in a Marketing Analytics Partner
Learn about TV attribution
Advances in Linear TV Measurement
View infographic
Trends in HCP and DTC Marketing
