Veeva Crossix TV

Measure and Optimize Linear TV Campaigns

Crossix TV is the leading analytics application for measuring and optimizing biopharma direct-to-consumer national linear TV. It helps advertisers and agency partners measure their TV campaigns with real health data in a privacy-safe, HIPAA-compliant way.

Linear TV campaigns can be filtered by daypart, originator type, and network. Crossix TV includes a consolidated view of digital video, streaming, and national linear TV performance.

Crossix TV includes competitor analysis of other brands running TV advertising.

Announced 2019 Status Mature Customers11-50

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Veeva Crossix TV | Linear TV Campaign Measurement

Why Crossix TV

Gain more value from your TV investments

Validate your TV spend

Understand TV campaign performance and the corresponding impact on health outcomes.

Improve media efficiency up to 15%

Optimize linear TV investments to reach a higher quality health audience.

Access performance data faster

Weekly match-back health data at the network and overall level.

Align linear and digital insights

Analyze performance for your full video plan across linear, streaming, and online video.

Customer Success

Biopharma companies extracting
valuable TV campaign insights

“Being able to see all of the omnichannel touchpoints with Crossix is extremely valuable.”

Bill Veltre, Director, Omnichannel Experience, Strategy & Planning

Bristol Myers Squibb

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“We’re working very closely with Veeva Crossix and getting a lot of valuable insights about our HCP and DTC campaigns.”

Nick Lucente, Senior Director, Oncology Digital Marketing

Bayer

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“Using Crossix helps us communicate with our media agency what we need to improve and what we can optimize.”

Grace Rodriguez, DTC Portfolio Marketing Head, Immunology

UCB

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Resources

Explore and Learn

Read Industry Report

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How Rapid Insights Validated a Biopharma Brand’s Olympics Sponsorship

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Rare Disease Marketing: 4 Media Strategies for Reaching Patients and HCPs

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Marketing New Treatments: How to Maximize Impact with Data-Driven Optimizations

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Marketing in Rare Disease: Insights from Alexion Pharmaceuticals, Amgen, and Teva Pharmaceuticals

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