Veeva Crossix 1st Party Connect
Direct Data Integrations from
Leading Platforms
Access more robust marketing analytics without relying on third-party cookies.
Read 5 Things to Look for in a Marketing Analytics Partner
Overview
Built for measurement today, with capabilities needed for tomorrow
Through 1st Party Connect, Crossix receives direct media feeds across both HCP and consumer publishers and channels. This enables continuous, comprehensive analytics for marketers to measure and optimize their media investments.
Measure across media channels
Includes 150+ publishers and partners, across digital, audio, and CTV media.
Prepare for the future of digital
More than 80% of media impressions measured by Crossix do not rely on third-party cookies.
Faster, more accurate analytics
Improves analytics with greater granularity, increased match rates, and sample sizes.
Resources
Explore and Learn
Read blog
Building a Modern Foundation for Marketing Analytics
Read guide
Crossix Measurement Suite Innovation Guide
Read report
The Data and Methodology Powering the Veeva Crossix Data Platform
Read blog
5 Things to Look for in a Marketing Analytics Partner
Learn more
4 Tips for Thriving in the Evolving Digital Advertising Landscape
Learn more
Focus On: Connected TV
