Veeva Crossix HCP Trigger Data
Use Patient Marketing Data to Drive
HCP Engagement
Identify HCPs seeing patients who have visited a brand.com website.
Contact us to get started with Crossix HCP Trigger Data
Overview
Better and more timely HCP engagement
Which HCPs are discussing your brand with their patients? Crossix HCP Trigger Data identifies HCPs who recently saw patients who visited your brand’s website.
Identify HCPs seeing engaged patients
Reach HCPs who have been recently primed by patient conversations with personal and non-personal promotion.
Empower the field to drive impact
Acting on patient marketing data can increase access for field teams and help identify additional HCPs of interest.
Access more complete data
NPI-level data is delivered through Crossix Data Stream to connect your HCP engagement strategy with patient intent.
“Our sales team can use DTC marketing data to prioritize their sales efforts to HCPs who are hearing brand requests from patients.”
Read Case Study
Nick Lucente
Executive Director, Oncology Patient Marketing
“This data has enabled our field teams to have meaningful and engaging conversations with our customers as we create a personalized experience to help get patients on treatment.”
Read Case Study
Andres Diaz
Head of Experience Services and Digital Innovation
Crossix is a core part of the
connected data ecosystem
Crossix Data Stream
Gain full access to all your underlying Crossix marketing data in a direct feed for in-house analytics.
Crossix CRM Boost
Understand how personal and non personal promotion work together to improve patient outcomes.
1st Party Connect
Direct data integrations from publishers and platforms to enhance measurement, optimization, and analytics.
Resources
Explore and Learn
Read case study
Bayer Leverages Patient Marketing Data for HCP Engagement
Learn more
Genentech: Using Data to Reach Patients More Efficiently
Read report
Closing the Gap: New Science, New HCP Expectations
Read case study
Bayer: Putting Omnichannel Marketing Into Practice
Read blog
5 Things to Look for in a Marketing Analytics Partner
Learn more
Bringing Patient Data Into Your Marketing Strategy
