Gain a Holistic View of Your

Target Patients

Our groundbreaking approach to segmentation leverages the power of data science to uncover your most relevant audiences. By connecting actual patient-level health data with demographic, socioeconomic, consumer, and media data, you can better understand your target patients.

Crossix Patient Profile gives you rich and granular insights of your target DTC audiences, however you define your potential patients. By combining actual health and behavioral data with thousands of demographic, socio-economic, and consumer variables, we offer custom-defined patient cohorts that can be activated across media channels.