Turning Content into Memorable Customer Experiences
Host: Florian Schnappauf, Vice President, Enterprise Commercial Strategy, Europe, VeevaGuests: Erica Taylor, Ph. D., Vice President, Chief Marketing Officer, Genentech
Oz Demir, Head of Digital Marketing, Genentech
The latest episode of What Pharma Needs Next with Erica Taylor and Oz Demir from Genentech reveals valuable insights into spearheading marketing transformation, including how to think about behavioral change and success factors as you get started.