Breakthroughs in Audience
Targeting for Health Brands
“It's important for our industry to get the precise targeting right from the beginning. That precise targeting is going to drive and increase conversion in the long run.”
Biopharma advertisers are increasingly using health audience segments to deliver more targeted messaging throughout the patient journey. Annie Kim, director of digital investment, Havas Media Group, and Jeremy Mittler, senior director, audience solutions, Veeva, discuss best practices to engage your most valuable audiences in a cost effective, privacy-safe way.
Find out how Veeva Crossix Prime Segments can help you better target patients and improve media efficiency with highly qualified health audiences.
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A Unified Audience Targeting Strategy Leads to a 46% Increase in Conversion Rate
