Madrid | Tuesday, 19 – Thursday,
21 November, 2024
Move the Industry Forward
Agenda
Tuesday, 19 November
Wednesday, 20 November
Join Chris Moore, Matt Farrell, and Kilian Weiss to explore major innovations in commercial and medical. Find out how Veeva is building next-generation capabilities connecting software and data, and gain insights from industry leaders as they share strategies that better serve patients and healthcare professionals.
President, Veeva Europe
Executive Vice President, Strategy
General Manager, Link and OpenData
See how Vault CRM Suite innovations unify sales, marketing, medical, and service on a single life sciences-specific platform for personalized HCP journeys, streamlined operations, and better patient outcomes.
General Manager, CRM Products
Discover how Dr. Samin Saeed at GSK has led MLR transformation across the industry, established culture as a catalyst for change, and is aiming to modernize medical affairs with AI. We’ll share the latest Vault PromoMats and Vault Medical direction and announcements.
Vice President Early Assets Medical
Vice President Strategy, Commercial Content Europe
Learn how Bayer uses insights from Link to unlock cross-functional collaboration and deepen customer engagement.
Global Head of Medical Customer Excellence
Vice President, Data Cloud Strategy
Vice President, Strategy, Link Global Strategic Accounts
Learn how module localization is enabled within Vault PromoMats to simplify reuse of modular content across European markets.
Learn how to empower data-driven decision-making within your teams by consolidating various data in CRM. With no-code customization options, make your CRM as unique as your business.
Discover how to achieve cross-functional visibility to expert engagements using Link Key People. Add Link Workflow to further increase the impact and efficiency of your engagement planning.
Learn about how Veeva’s AI partner ecosystem is enabling pharma companies with high-value use cases to boost customer engagement, streamline content, and reimagine the rep experience.
See how Vault CRM Suite unifies sales, marketing, medical, and service on a single platform for personalized HCP journeys, streamlined commercial operations, and better patient outcomes.
Explore recent innovations in Vault PromoMats that accelerate the publication of compliant content, as well as new features to support the user experience and adoption.
Are you getting the most out of Vault MedComms? Learn about key features that optimize the medical content lifecycle.
Discover how standardized data structures ensure accurate, up-to-date software, and data connectivity.
Take a tour of Vault CRM as an admin user to see it in action and discover all the benefits of the Vault Platform for CRM.
Discover how claims harvesting capabilities can help ensure compliance and speed, and remove some of the difficulty associated with modern claims management.
Find out how redefining the medical insights journey with Link Medical Insights maximizes the value of congress engagements for lasting cross-functional impact.
From getting content to market faster to generating predictive insights in Vault CRM, Veeva AI Partners share GenAI solutions powered by Vault data.
Hear how medical leaders are breaking down silos to improve collaboration between medical and commercial teams. Discover a better approach to ensure operational efficiency and increase medical impact.
Bayer shares its experience of having globally harmonized data with Veeva OpenData and Network, covering implementation, field force feedback, cross-country collaboration, and more.
Group Product Manager
Vice President, OpenData
Director, Strategy, Veeva OpenData
A top biopharma explains how it placed its content strategy in Vault PromoMats at the heart of its new content supply chain while migrating to Vault CRM, and shaping the way forward.
Experience Engage Connect in action and discover what’s next. Learn how Astellas successfully launched compliant chat in a major European market, and gain insights on scaling two-way communication effectively.
Senior Manager Business Solution and Operational Effectiveness
Global CRM Activation Lead
Director, Commercial Strategy Europe
One of the world’s largest pharmaceutical companies shares five engagement models that will impact future competitiveness and how to enable them.
Hear how Bayer AG and Novartis think about speaking with a single voice to HCPs while tailoring the message for every interaction. Get perspectives on how to shift mindsets from siloed thinking to agile, outcomes-driven ways of working.
Head of CRM and Engagement Channels
Executive Director
Vice President, Commercial Strategy Europe
New to Vault PromoMats? Hear how Angelini Pharma speeds up compliant MLR reviews.
Global Demand Manager for Commercial Operations and HR
Strategy Director, Vault PromoMats
Get a clear picture of Vault CRM’s migration path for more complex environments, with plenty of time for Q&A.
Understand the key Vault CRM migration stages and get practical advice to prepare your organization today.
Discover how to leverage Vault CRM Suite for account profiling, segmentation, and targeting.
Veeva teams will outline steps for the industry to adopt the Commercial Content Taxonomy for Life Sciences within Vault PromoMats.
See how Vault CRM Suite unifies sales, marketing, medical, and service on a single platform for personalized HCP journeys, streamlined commercial operations, and better patient outcomes.
Find out how Engage helps to adapt to HCP preferences through compliant two-way communication, scheduling, and content sharing.
Learn how tier-based review in Vault PromoMats can reduce MLR review times by automatically routing content based on a predefined set of criteria.
Learn how Vault MedInquiry supports end-to-end medical information management, from intake to fulfillment, and more.
See how the integrated Link Suite enables cross-functional teams to engage more effectively – from identifying the right experts and planning engagements to capturing insights.
See how Veeva Network simplifies the HCP verification process for brand portals through real-time identification, enabling quick follow-through for sales teams.
Get the most out of Veeva CRM while you prepare for your Vault migration. Discover five essential capabilities you should enable now.
Learn how the PromoMats-Medical Connection streamlines document sharing between Vaults and reduces the administrative burden for shared resources, like references.
Understand Veeva Link’s approach to data privacy.
Tier-based review, AI-assisted review and dynamic content review are all having a tangible impact on easing the strain on MLR teams and ensuring that field force and marketing teams are supplied with timely, personalized, impactful content. Learn how Takeda and GSK are successfully implementing these strategies.
Vice President Early Assets Medical
Director and Group Lead, Global Regulatory Affairs Advertising and Promotion
Practice Manager, Content Business Consulting
Medical affairs leaders championed a platform approach to optimize cross-medical collaboration and field excellence. Find out how the team streamlined workflows and maximized KOL engagement for their new drug launches with Veeva Medical Solutions, including Vault CRM.
Learn how a global biopharma is leveraging Veeva’s insights and expertise to accelerate its launches and increase treatment uptake.
A biopharma explains how it used connected insights from Veeva Data Cloud to define its target universe and build actionable customer segments before an oncology launch in Germany.
Leaders share strategies for elevating medical information practices in a dynamic digital landscape.
Medical, commercial, and digital leaders share how an aligned approach to customer insights is driving greater customer centricity across teams and deepening KOL relationships.
Biopharma leaders explain how deep insights from Link Key People can accelerate every phase of the product lifecycle – from development to commercialization.
Learn how leading life sciences companies are using customer reference data to benefit field force productivity, reporting and analytics, and master data management.
Start planning for greater sales and marketing alignment with Campaign Manager. Get a product overview, see a live demo and roadmap.
The Vault Platform is purpose-built for life sciences to provide greater agility with less complexity. Get to know its full capabilities in this detailed walkthrough.
Learn about the latest telephony and live chat capabilities in Vault MedInquiry that streamline intake for high-volume contact centers.
Learn how the Link mobile app gives you access to all Link applications while you are on the move.
See how Vault CRM Suite unifies sales, marketing, medical, and service on a single platform for personalized HCP journeys, streamlined commercial operations, and better patient outcomes.
See how a new iPad user interface supports successful event execution in Veeva CRM Events Management.
Hear how modernized claims management can transform your content operations and optimize MLR workflows.
Hear Veeva’s recommended approach to take advantage of recent U.K. legislation on digital PI for printed content.
Looking to empower your field force with data-driven insights? Hear how we’re making it even easier to create, reuse, deploy, and administer your MyInsights pages without any code.
Take your KOL prioritization strategy to the next level. Learn how to use Link Key People, custom labels, and advanced analytics to optimize segmentation and targeting.
Hear what an industry leader is doing differently to deliver brand consistency and speed to market in claims and modular content.
Medical organizations need visibility into their scientific narratives for effective omnichannel execution. Hear how Takeda is digitizing its most valuable assets in MedComms.
US Medical – Digital Engagement and Insights
Team Manager & Global BC Lead, Medical Content
Learn how UCB deployed Link Workflow to achieve closer cross-functional collaboration when planning engagement with their top KOLs. Hear three examples of how they are improving the customer experience.
Medical Impact Lead
Strategy Director
Learn how Alnylam, GSK, and Idorsia improved field productivity with Veeva Align’s Integrated Territory Feedback. Get perspective on industry insights and Vault CRM Align innovations.
CRM Lead, International
Product Manager
Team Leader Release and Operations Commercial and Medical Systems
Associate Director, Commercial Strategy Europe
A panel of global biopharmas discusses how to fundamentally transform the end-to-end planning and execution process, including leveraging AI, to build better customer relationships and unlock growth.
Hear how AstraZeneca and other industry leaders infuse GenAI into customer and field engagement, and content. Learn more about their use cases, obstacles they face(d), and how they plan to scale.
Head of Commercial IT: Commercial Excellence and Digital Marketing
Medical insights are the currency of medical affairs. Hear from industry leaders using Link Medical Insights on how to harness this strategic asset and drive impact across the enterprise.
Astellas and Bayer share value-creation opportunities for their commercial teams when implementing globally harmonized data.
Customer Data Specialist
Group Product Manager
Director, Strategy, Veeva OpenData
Enable superior HCP experiences with inbound and outbound engagement capabilities for inside sales, service center, and hybrid reps. Get a product overview, see a live demo and roadmap.
Thursday, 21 November
Get a closer look at upcoming Vault CRM Suite innovations and how they unify sales, marketing, medical, and service teams for greater impact. See the latest innovations and roadmap.
Learn more about what’s coming in Vault PromoMats and how the latest innovations can help you achieve content personalization and improve engagement.
Learn about the newest capabilities and upcoming innovations across Vault Medical, from communication platforms in MedComms to embedded phone calls and live chat in MedInquiry.
Learn how the industry’s leading solution for customer insights is driving the conversation forward, including recent and planned innovations to power sales, marketing, and medical teams.
Discover innovations in master data management including Veeva OpenData’s global expansion, common data architecture, and DCR attachments. We’ll also cover Veeva Network’s enhanced Vault CRM and event-based, real-time integrations.
Learn best practices for synchronizing content compliantly between Vault PromoMats and Vault RIM.
See how Link Workflow complements Link Key People during congress planning to maximize engagement opportunities with the right experts at events.
Learn about how Veeva’s AI partner ecosystem is enabling pharma companies with high-value use cases to boost customer engagement, streamline content, and reimagine the rep experience.
Hear how a modern content supply chain should operate, leading to high-fidelity metrics, increased personalization, and decreased costs.
Preview the upcoming content similarity feature, which will facilitate the reviewer experience and decision-making process.
Find out how Link Key People integrates seamlessly into your systems and feeds your applications.
From getting content to market faster to generating predictive insights in Vault CRM, Veeva AI Partners share GenAI solutions powered by Vault data.
The shift to specialty medicine and increasing stakeholder complexity entails a new standard for key account management excellence. Join three biopharma leaders who discuss a new KAM approach that facilitates cross-functional collaboration and deep customer insights to unlock exceptional growth from top accounts.
Learn about the journey a large biopharma has been on to lay the groundwork for a future-proof content operating model that supports content excellence and drives organizational growth.
Discover how Novo Nordisk is using a new centralized, searchable repository of tagged content as the backbone for advanced data analytics and AI applications.
Senior Manager, Content Processes and Innovation
Director, Commercial Content Strategy
Bayer shares how it enhanced data consistency and efficiency through Veeva Network. Learn how it standardized product definitions to flow seamlessly through CRM and Vault PromoMats.
Global Data Governance and MDM Lead
Join us to learn how fast-growing companies are boosting their content reuse by establishing the right operating models and empowering their teams to focus on higher-impact content.
Incyte Biosciences shares different perspectives on globalizing and harmonizing its medical information technology with Veeva. Learn how to ensure a successful rollout.
Director Medical Information and Medical Communication EU/REALM
Senior Director, Vault Medical Strategy
Data leaders share how they use Link Key People data to uncover new customer insights, transform analytics, and drive business processes.
Vice President Digital Excellence
Head, Predictive Analytics
Vice President, Link Insights
Hear how a top 10 biopharma company and an emerging biotech used global master data to rapidly scale segmentation and targeting, and turn insights into actions.
Get a first look at how Events Management on the Vault Platform facilitates an improved end-to-end events process through content management and more granular compliance controls.
Learn how Veeva’s end-to-end, connected solutions help medical affairs work cross-functionally to improve operational efficiency and create a better stakeholder experience and see a demo of this in action.
The Vault Platform is purpose-built for life sciences to provide greater agility with less complexity. Get to know its full capabilities in this detailed walkthrough.
Learn more about deep integrations between Vault CRM Suite and Microsoft 365 to support cross-team collaboration and improve productivity.
Learn how the Medical-Safety Connection streamlines the triage of adverse events and supports reconciliation between Vault MedInquiry and Vault Safety.
Learn how activity networks can provide valuable insights, strengthen relationships, and maximize KOL engagement opportunities.
Bring best-in-class data into the targeting plan with Veeva OpenData and Align.
Streamline content processes, improve digital asset searchability, and encourage content reuse with Vault PromoMats DAM features.
Learn how to lower integration costs and get consistent, near-real-time data updates by replicating your Vault data with a single API call.
Enabling medical omnichannel through your content supply chain requires excellent content foundations. Learn about the health checks available to evaluate and optimize your Vault and take home tangible recommendations for getting started.
Veeva’s recent research provides actionable recommendations on the scientific activities that most impact launch success.
As the industry continues to evaluate the future role and value of the field, we will explore the big drivers impacting field engagement and how to empower the field force of the future.
Join Matt Farrell, Arno Sosna, and Julien Massinon as they share key takeaways and answer your questions in this interactive session.
Executive Vice President, Strategy
General Manager, CRM Products
VP, Global Vault CRM Services
Discover how to build custom workflows on Link data to streamline processes across sales, marketing, medical, and clinical teams. Hear about key use cases and upcoming product innovation.
Learn more about Link’s next-generation approach to surfacing precision insights faster across a global enterprise. Hear what future innovations are on the roadmap.
Prepare for your Vault CRM migration. Get details on training offerings and timelines for Vault Platform Developer and Vault CRM Administrator, including the certification path.
Calling all Salesforce specialists! Learn how to use the Vault platform in this hands-on session.
Deep dive into Veeva’s commercial content taxonomy for life sciences, a one-of-a-kind solution to standardize content management across the industry. Hear how one biopharma company is making its content taxonomy a priority this year to scale and innovate.
Learn best practices for distributing digital, trackable medical content. Equip content teams to create and share a holistic scientific narrative while also enabling MSLs to present highly relevant content.
There has been rapid innovation in Vault MedInquiry over the last few years – are you leveraging the latest capabilities? Hear more and gain practical guidance on automating response generation.
Learn about the business benefits and cost-saving opportunities of adopting Veeva OpenData globally, along with best practices for successful implementation.
Discover how Veeva Network can make the master data migration to Vault CRM smooth and effortless.
Details coming soon.
President, Veeva Europe