Veeva Commercial Summit - Sales, Marketing, Medical

Copenhagen | 18-19 November, 2026

Agentic Commercial: Get the
Right Medicines to More Patients

Agenda

Filter Agenda by
Tuesday, 17 November
15:30–19:30 CET

Registration Opens
09:00 CET

Pre-Summit Connect
17:00–18:30 CET
Network with peers. Join industry experts and local communities to discuss challenges and best practices.

Welcome Reception
18:00–19:30 CET
Wednesday, 18 November
07:00–22:30 CET

Registration Opens
07:00 CET

Innovation Hub Opens
07:30 CET
Explore the exhibition space, featuring hands-on AI product demos, expert-led consultation pods, innovation theaters, and partner showcases, anchored by a networking lounge.

Keynote
09:00–09:50 CET

Coming soon.


Passing Time
09:50–10:15 CET

Zone Keynotes
10:15–11:05 CET

See how Vault CRM Suite, the agentic engagement platform, unifies sales, marketing, and medical teams and delivers next-generation marketing.

Leaders pioneering AI for content share why this shift is reinventing MLR for next-gen marketing, how adopting Vault AI and Falcon MLR is driving this transformation, and what it takes to sustain continuous innovation.

See how Veeva Medical Suite with agentic AI empowers medical affairs teams to unify operations, engage with precision, and optimize impact.

Learn how Data Cloud enables a global semantic layer to scale AI. Hear how industry leaders are using it and what new products are on the horizon.


Connect
11:15–12:00 CET
Innovation Theaters, Networking, Demos, and More

Connect
11:15–11:30 CET

See how Medical CRM and the Link Suite integrate to enable medical engagement excellence, driving seamless cross-functional planning, and deeper scientific exchange.

Discover how the Common Data Architecture for Life Sciences™ standardizes data to optimize system interoperability, improve collaboration, and scale analytics.


Connect
11:30–11:45 CET

Sessions
12:00–12:50 CET

Hear from leading biopharmas leveraging agentic CRM capabilities today to drive commercial efficiency, and explore what’s next for AI in Vault CRM.

Discover what’s next for PromoMats and how AI is shaping the future of content creation, review, and compliance for MLR and marketing.

Discover how core innovations and agentic capabilities in Vault Medical optimize the lifecycle of evidence generation, publications, scientific content, and inquiry management.

Preview Link innovations and see Link AI in action. Hear from leading biopharmas how deep KOL data and insights advance scientific engagement.

Explore upcoming product and service innovations for OpenData. Hear how leading biopharmas use these capabilities to establish a scalable AI foundation.


Lunch and Connect
13:00–13:50 CET
Innovation Theaters, Networking, Demos, and More

Connect
13:00–13:15 CET

Discover Veeva Grants, a new application that unifies evidence generation, research, and grant management to streamline operations and deliver complete program visibility.

See how agentic data curation improves data freshness, HCP discovery, and accuracy of data change requests in OpenData.


Connect
13:30–13:45 CET

Discover how Falcon MLR uses persona-specific AI capabilities to accelerate the content review process and eliminate manual labor.

See how agentic case processing transforms the MedInquiry user experience and learn how to effectively prepare for implementation.


Sessions
14:00–14:50 CET

Preview Vault CRM Campaign Manager innovations and see how a leading biopharma unifies data and workflows to orchestrate journeys across digital and field channels, driving collaboration and better performance.

Learn how biopharma leaders overcome master data management (MDM) pitfalls to scale unified data foundations. See product innovations featuring Network AI and the new IQVIA OneKey Connector.

Hear how top biopharmas accelerate content approval using Veeva Falcon MLR’s agentic labor for medical, legal, and regulatory reviews.

Discover how leading biopharmas harness agentic value in MedInquiry to keep pace with changing HCP and patient expectations for medical information.

Hear how industry leaders use Link Medical Insights to capture, synthesize, and share insights across the organization to drive action and improve patient outcomes.

Learn how leading biopharmas leverage OpenData 2.0 to create a scalable AI foundation that delivers trusted HCP insights, easier access, and streamlines global data operations.


Connect
15:00–15:50 CET
Innovation Theaters, Networking, Demos, and More

Connect
15:00–15:15 CET

Learn how to prioritize approval tasks within the Reviewer Queue to eliminate costly bottlenecks and expedite the review cycle.

See how to capture and analyze insights faster with Link Medical Insights, using AI-identified themes to uncover critical signals and improve decision-making.

See how OpenData uses AI to capture HCPs’ clinical areas and interests directly from websites and how to use it for better commercial targeting and segmentation.


Connect
15:30–15:45 CET

Learn how to manage text assets and claims to drive better content quality, maximize compliant reuse, and deliver highly relevant materials to the market.


Sessions
16:00–16:50 CET

Discover how an industry leader leverages the Agentic Call Report™ to capture Commercial Evidence™, uncovering critical treatment barriers across access, education, and resources.

Leading biopharma share how they improved the event lifecycle. Hear how Events Management innovation connects events across various channels and reduces manual work with AI.

Learn how top biopharmas transform the content supply chain at scale with standard and custom AI agents in PromoMats.

Learn how leading biopharmas use MedComms to unify scientific communications and establish end-to-end traceability across the content lifecycle.

Learn how to target and engage the right KOLs faster. Leading biopharmas share how they use Link’s new Patient Associations data and List Assistant to find new experts and reach more patients.

Learn how top biopharmas simplify data privacy and automate HCP mailings to drive operational agility and ensure global compliance.

Hear upcoming product innovations and discover how a top biopharma uses HCP Access to power targeting, orchestration AI, and field execution.


Connect
17:00–17:50 CET
Innovation Theaters, Networking, Demos, and More

Connect
17:00–17:15 CET

See how to surface documents and data instantly using a chat-like experience with Vault AI Tab.

See how OpenData Live’s innovative web viewer delivers direct data access, enabling teams to easily view customer profiles, map HCO hierarchies, and submit data change requests.


Connect
17:30–17:45 CET

Discover how to distribute compliant content to field teams and analyze performance with the PromoMats-Vault CRM connection.


Evening Event
18:00–22:30 CET
Thursday, 19 November
07:00–15:00 CET

Registration Opens
07:00 CET

Innovation Hub Opens
07:30 CET
Explore the exhibition space, featuring hands-on AI product demos, expert-led consultation pods, innovation theaters, and partner showcases, anchored by a networking lounge.

Sessions
09:00–09:50 CET

Discover why large biopharmas are modernizing their commercial operations with an AI-ready CRM foundation for agentic engagement.

Explore new and upcoming innovations across Vault CRM that enable intelligent, customer-centric, and connected omnichannel engagement.

Discover why emerging and mid-size biopharmas chose Vault CRM, why now is the time to upgrade, and the strategic impact on agility and innovation.

See how Vault CRM Engage enables compliant two-way messaging, including WhatsApp Business, and hear from a top biopharma improving field agility and strengthening HCP relationships.

Explore Vault CRM complete and tailored solution for engagement, content, and analytics built for consumer health organizations. See Vault CRM pharmacy sales capabilities in action, followed by roadmap and Q&A.

Hear from leading biopharmas using Vault AI to automate claims substantiation across a centralized library for compliant, consistent content at speed.

Use Process Monitor to track content review pipelines, identify bottlenecks, and continuously optimize workflow cycle times.

Join medical affairs experts to explore how rising HCP LLM use influences scientific engagement strategies.

Get an in-depth look at the planned software, data, and AI innovations that accelerate KOL engagement and power agentic capabilities for the industry.


Connect
10:00–10:50 CET
Innovation Theaters, Networking, Demos, and More

Connect
10:00–10:15 CET

See how Claims Agent matches reference citations against an approved library, instantly verifies promotional copy, reduces content review cycles, and ensures regulatory compliance.


Connect
10:30–10:45 CET

Discover how Falcon MLR uses persona-specific AI capabilities to accelerate the content review process and eliminate manual labor.

Experience how AI-driven insight validation in Medical CRM converts raw field observations into compliant, complete text entries for strategic data analysis.


Roundtables
10:00–10:50 CET

Sessions
11:00–11:50 CET

Learn how to integrate your AI solutions into Vault CRM. See partner examples demonstrating how an open and interoperable platform enables you to extend capabilities and maximizes value.

Discover how to move past static reporting and leverage real-time dashboards to pinpoint MLR bottlenecks, measure content utilization, and accelerate time-to-market.

Preview Medical CRM innovations and see how a leading biopharma equips field medical teams with advanced capabilities to optimize execution and drive high-impact scientific engagement.

Learn how Link Workflow brings structured planning and strategic alignment to congress planning. Get a preview of upcoming product innovations.

Explore core capabilities of Veeva Publications that simplify collaboration, eliminate manual tracking, and streamline execution from planning to submission.

Hear how industry leaders integrate Link Key People data to uncover new customer insights, transform analytics, and optimize business processes.

Learn how to design and scale a global strategic insights program using Veeva Data Cloud to surface critical KPIs for executive leadership teams.


Lunch and Connect
12:00–13:00 CET
Innovation Theaters, Networking, Demos, and More

Connect
12:00–12:15 CET

Learn how claims, modules and frameworks can be leveraged to drive marketing excellence across organizations.

Hear best practices for scaling AI readiness across people, processes, and platforms to drive medical operations efficiency.


Connect
12:30–12:45 CET

Roundtables
12:00–12:50 CET

Sessions
13:00–13:50 CET

See how top biopharmas leverage Align to optimize field planning and speed-to-market. Discover upcoming innovations for streamlined roster and territory management.

Learn how to activate agentic capabilities in Vault CRM by addressing common compliance concerns, mitigating deployment risks, and effectively monitoring field initiatives.

Configure and deploy custom agents within Veeva PromoMats to automate specific commercial tasks, manage complex content workflows, and improve execution speed.

Learn how a data-driven analytics framework quantifies medical impact across home office and field teams to guide medical activities and improve patient outcomes.

Discover methods to tier and profile KOLs using Link Key People. Walk away with a repeatable framework and key performance indicators to optimize internal planning.

Learn how to prioritize, implement, and scale core MedComms and MedInquiry features for accelerated efficiency and value.

Hear how leading biopharmas orchestrate the transition to OpenData, managing enterprise data governance while securing country-level buy-in.

Hear how leading biopharmas drive value-based segmentation at scale using Veeva Surveys and HCP Access. Walk away with actionable lessons and proven results from their first year.


Closing Keynote
14:00–14:50 CET

Coming soon.

Agentic Commercial: Get the Right Medicines to More Patients

Copenhagen | 18-19 November, 2026

Register Now