Copenhagen | 18-19 November, 2026
Agentic Commercial The Right Medicines to More Patients
Agenda
Tuesday, 17 November
Wednesday, 18 November
CEO, Ostro
Vice President, Strategy, Commercial Content, Europe
President, Europe
President, CRM Suite
See how Vault CRM Suite, the agentic engagement platform, unifies sales, marketing, and medical teams and delivers next-generation marketing.
Vice President, Commercial Strategy Europe
Vice President, CRM Product Management, Global
Hear from Bristol Myers Squibb on how to leverage Vault AI and Falcon MLR to reinvent MLR and accelerate approved content.
Global Head, Marketing AI Enablement
Director, Commercial Content Strategy
CEO, Falcon MLR
Discover how Veeva Medical Suite with agentic AI empowers medical affairs teams to unify operations, engage with precision, and optimize impact.
Vice President, Global Medical
Vice President, Link Strategy
Learn how Data Cloud enables a global semantic layer to scale AI. Hear how industry leaders are using it and what new products are on the horizon.
See how Medical CRM and the Link Suite integrate to enable medical engagement excellence, driving seamless cross-functional planning and deeper scientific exchange.
Hear from leading biopharmas leveraging agentic CRM capabilities today to drive commercial efficiency, and explore what’s next for AI in Vault CRM.
Discover what’s next for PromoMats and how AI shapes the future of content creation, review, and compliance for MLR and marketing.
Discover how core innovations and agentic capabilities in Vault Medical optimize the lifecycle of evidence generation, publications, scientific content, and inquiry management.
Preview Link innovations and see Link AI in action. Hear from BioNTech and other leading biopharmas how deep KOL data and insights advance scientific engagement.
Business Partner, Medical Affairs
Director Product Management, Link AI
Vice President, Link Strategy
Hear recent and upcoming OpenData innovations that build a trusted data foundation for AI. Bayer and Servier then share how OpenData helps reduce complexity, power global AI, and drive local analytics.
Digital Capability Lead, Field Engagement
GM, OpenData Europe
Recent and upcoming HCP Access innovations show how a top biopharma powers targeting, orchestration AI, and field execution to reach more HCPs.
Director, HCP Access Strategy
See how AI agents in PromoMats automate manual tasks across the content lifecycle to accelerate reviews.
Discover Veeva Grants, a new application that unifies evidence generation, research, and grant management to streamline operations and deliver complete program visibility.
Discover how Falcon MLR uses persona-specific AI capabilities to accelerate the content review process and eliminate manual labor.
See how agentic case processing transforms the MedInquiry user experience and learn how to effectively prepare for implementation.
Senior Solution Consultant
Explore recent updates in agentic data curation in OpenData, and how it’s driving real-time data freshness, faster HCP discovery, and precise data change requests.
Director, Product Management, OpenData
Explore Vault CRM Campaign Manager innovations and see Grünenthal’s marketing automation blueprint, connecting digital and field channels for unified customer journeys.
Global Omnichannel Operations Lead
Find out how biopharma leaders overcome master data management (MDM) pitfalls to scale unified data foundations. See product innovations featuring Network AI and the new IQVIA OneKey Connector.
Director, Commercial Excellence, EMEA
Senior Manager, Global Master Data Management
IT Product Owner, CRM and Marketing Automation
Hear how a top biopharma leverages Vault CRM with embedded AI to transform its go-to-market model and drive commercial agility.
Learn how to configure Rights Manager to centralize licensing and consent, automate asset tracking, and enable global teams to reuse content with confidence.
Hear how Bristol Myers Squibb scales Falcon MLR in 35+ markets to reduce review costs, boost team productivity, and deliver high ROI across promotional content workflows.
Global IT Product Owner, AI Field Coaching and Role Play
Global Head, Marketing AI Enablement
CEO, Falcon MLR
Discover how leading biopharmas harness agentic value in MedInquiry to keep pace with changing HCP and patient expectations for medical information.
Explore how industry leaders use Link Medical Insights to capture, synthesize, and share insights across the organization to drive action and improve patient outcomes.
Head of Medical Insights
Director, Global MA Data Capabilities, Analytics, Medical Insights and AI
Director Strategy, Link Medical Insights
Leading biopharmas share how to overcome data fragmentation using OpenData and Common Data Architecture for Life Sciences™ to drive global AI and analytics at scale.
Business Capability Lead
Discover how to instantly surface documents and data through a chat-like experience with Vault AI Tab.
See how to capture and analyze insights faster with Link Medical Insights, using AI-identified themes to uncover critical signals and improve decision-making.
Director Strategy, Link Medical Insights
See how PromoMats and Ostro automate atomic content review, simplify compliance, and power personalized brand content.
Discover the new conversational companion for Link data to see how medical affairs teams can query deep KOL data in real time for faster answers and sharper preparation.
Director Product Management, Link AI
Discover semantic maps in OpenData that establish common ground for AI reasoning, ensuring agents take the right action, maintain compliance, and deliver consistent analytics.
Director, Product Management, OpenData
Hear how Veeva Ostro helps top brands replace static U.S. websites and email with conversational AI to deliver instant, compliant answers to patients and HCPs. Leaders will share practical strategies for scaling across multiple brands and capturing Commercial Evidence to reveal and close critical treatment barriers.
Discover how an industry leader leverages the Agentic Call Report™ to capture Commercial Evidence™, uncovering critical treatment barriers across access, education, and resources.
Explore how AI-driven innovations connect events to more channels and automate workflows, while leading biopharmas share proven best practices to streamline events lifecycle.
Learn from Almirall and Boehringer Ingelheim on leveraging Vault AI in PromoMats and core capabilities such as claims to simplify reviews and accelerate content approval.
Senior Global Omnichannel Manager
Senior Global Solutions Manager
Hear how LEO Pharma navigates change management with Falcon MLR, overcomes operational hurdles, and shares practical insights to simplify promotional review.
Learn how leading biopharmas use MedComms to unify scientific communications and establish end-to-end traceability across the content lifecycle.
Learn how to target and engage the right KOLs faster. Industry leaders share how they use Link Key People’s new patient association data and List Assistant to find new experts and reach more patients.
KOL Engagement Lead, GTM Medical Innovation
Global Head, PD Medical Affairs Nucleus
Vice President, Link Strategy
Learn how top biopharmas simplify data privacy and automate HCP mailings to drive operational agility and ensure global compliance.
Network Rollout Program Lead and Senior Global Solutions Manager
Chapter Lead, MDM
Pharma leaders discuss how Veeva Data Cloud transforms commercial decision-making. Learn how AI and Commercial Evidence are empowering teams and accelerating insights.
See how Claims Agent in PromoMats matches reference citations against an approved library, instantly verifies promotional copy, reduces content review cycles, and ensures regulatory compliance.
Learn best practices for data-driven KOL action plans that maximize scientific engagement across home office and field teams.
Vice President, Link Insights, Analytics Business Consulting
Discover how to objectively evaluate therapeutic opportunities to make faster, higher-quality pipeline decisions.
Principal, Link Insights
Thursday, 19 November
Why large biopharmas are now standardizing on Vault CRM to unlock agentic engagement, eliminate legacy debt, and accelerate commercial innovation.
Preview new and upcoming innovations across Vault CRM that enable intelligent, customer-centric, and connected omnichannel engagement.
Why Nordic Pharma selected Vault CRM and how upgrading now drives agility, streamlines execution, and accelerates commercial innovation.
Global Marketing and Launch Excellence Director
Global IT Director
Director, Commercial Strategy Europe
See how Vault CRM Engage enables compliant two-way messaging, including WhatsApp Business, and hear from a top biopharma improving field agility and strengthening HCP relationships.
Explore Vault CRM’s engagement, content, and analytics solutions built for consumer health organizations. See Vault CRM pharmacy sales capabilities in action, followed by roadmap and Q&A.
Get a first look at Falcon MLR’s product vision, see how agentic labor transforms promotional content review, and preview upcoming features.
Use Process Monitor to track content review pipelines, identify bottlenecks, and continuously optimize workflow cycle times.
Join medical affairs experts to explore how rising HCP LLM use influences scientific engagement strategies.
CEO
Global Head of External Medical Services
Vice President, Strategic Scientific Communication, Global Medical Affairs
Vice President, Global Medical
Get an in-depth look at the planned software, data, and AI innovations that accelerate KOL engagement and power agentic capabilities for the industry.
Join biopharma leaders to learn how OpenData establishes a solid foundation for Vault CRM. Gain actionable strategies to enhance user experience, accelerate commercial launch execution, and make your operations AI-ready.
Discover how integrating PromoMats with Falcon MLR, Ostro, Vault CRM and Vault Medical unifies content workflows to eliminate manual handoffs, ensure compliance, and speed campaign delivery.
See OpenData Live in action – delivering direct data access so teams can easily view customer profiles, map HCO hierarchies, and submit data change requests.
Director, Product Management, OpenData
See how Reviewer Queue improves MLR efficiency by making it easy to view, prioritize, and manage your assigned tasks.
Experience how AI-driven insight validation in Medical CRM converts raw field observations into compliant, complete text entries for strategic data analysis.
Principal Solution Consultant
Learn how AI changes commercial processes and what leaders need to do differently to redesign ways of working and streamline execution.
Discuss the gap between AI ambition and ROI, exploring strategic and structural levers to drive measurable value.
Learn how to move Commercial Evidence from concept to competitive advantage. Identify high-impact use cases and overcome organizational barriers to drive value.
Activate agentic capabilities in Vault CRM by addressing common compliance concerns, mitigating deployment risks, and effectively monitoring field initiatives.
Director, Field Systems
Learn how to integrate your AI solutions into Vault CRM. See partner examples demonstrating how an open and interoperable platform enables you to extend capabilities and maximizes value.
Discover how Novo is already thinking beyond the technology to prepare for major shifts in MLR processes, operating models, and governance.
Senior Manager
Veeva experts address top questions from the field to help you master implementation methodologies, claims library integration, and local rule configurations in Falcon MLR
Preview Medical CRM innovations and see how a leading biopharma equips field medical teams with advanced capabilities to optimize execution and drive high-impact scientific engagement.
Experience core capabilities of Veeva Publications that simplify collaboration, eliminate manual tracking, and streamline execution from planning to submission.
Hear how industry leaders integrate Link Key People data to transform pre-call planning as well as targeting and next best action.
Global KOL Data Strategy Expert
KOL Engagement Lead, GTM Medical Innovation
Senior Director, Global Medical Affairs and Evidence Generation Operations
Director, Product Management, Data Integration
Hear best practices for scaling AI readiness across people, processes, and platforms to drive medical operations efficiency.
Learn how biopharmas replace guesswork with Commercial Evidence to enable dynamic brand planning, streamline decision-making, and maximize revenue potential.
Hear how leading biopharmas use Vault AI for PromoMats to automate claims substantiation across a centralized library, accelerating compliant content creation.
See how top biopharmas leverage Align to optimize field planning and speed-to-market. Discover upcoming innovations for streamlined roster and territory management.
Senior Global Solution Manager
Join an interactive Q&A with Falcon MLR leadership to explore Agentic MLR capabilities, future roadmap innovations, and recap the biggest highlights from Summit.
Configure and deploy custom agents within Veeva PromoMats to automate specific commercial tasks, manage complex content workflows, and improve execution speed.
Learn how medical leaders use a data-driven analytics framework to quantify medical impact, guide strategic activities, and improve patient outcomes.
Head, Medical Affairs Western European Cluster
Vice President, Link Insights, Analytics Business Consulting
Discover methods to tier and profile KOLs using Link Key People. Walk away with a repeatable framework and key performance indicators to optimize internal planning.
Associate Director Strategy, Link Commercial Europe
Get guidance on how to prioritize, implement, and scale core MedComms and MedInquiry features for accelerated efficiency and value.
Engagement Manager, Global Medical, Business Consulting
Bayer, Boehringer Ingelheim, and Servier share how they orchestrate the transition to OpenData—managing enterprise data governance while securing country-level buy-in.
Network Rollout Program Lead and Senior Global Solutions Manager
Lead Data Engineer
Vice President, OpenData Services
Discover a top biopharma’s approach to dynamic planning with Data Cloud, replacing static commercial models with an adaptable framework to identify opportunities faster and act with precision.
Coming soon.