Strategies for Using Health Audience Segments to Support Omnichannel Marketing
“While a broadcast message still has its place, marketers are moving away from a one-size-fits-all approach.”
As media plans become more diverse, new channels and tactics are needed to reach high-quality audiences. No single health audience segment can reach highly precise audiences, while delivering reach. In fact, four out of five media plans include more than one type of audience segment.
Learn how campaign performance insights from health audiences can help you execute omnichannel marketing.
Anna Cammisa, Director of Business Insights, CMI Media Group, explains how to find patients at different stages of their treatment journey through data sources and targeting methodologies.
Ian Goldsweig, Senior Director, Crossix Analytics Services, Veeva, discusses media plan trends across pharma campaigns.
Anna Cammisa, Director of Business Insights, CMI Media Group, explains the diversification of media and the role different channels play.
Jeremy Mittler, Head of Crossix Audience Segments, Veeva, breaks down HIPAA-compliant and privacy-safe health audience targeting.
Want to learn more about privacy-safe audience targeting throughout the full patient journey?
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