Veeva Crossix Consumer Reach Segments

Engage Targeted Audiences at Scale

Consumer Reach Segments are custom-built to help advertisers reach health audiences in a privacy-safe, HIPAA-compliant way.

Announced 2014 Status Very Mature Customers 100+
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Veeva Crossix Consumer Reach Segments | Health Audience Targeting
Overview

Engage Targeted Audiences at Scale

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Consumer Reach Segments are custom-built to help advertisers reach health audiences in a privacy-safe, HIPAA-compliant way.

Why Crossix Consumer Reach Segments

Scale segments built on the largest health data network

Increase new patient starts

Reach large patient populations with the highest efficiency.

Maximize your targeted TV spend

Approved on all streaming, online video, data-driven linear, and addressable TV partners.

Privacy-by-design methodology

Fully compliant with all state privacy laws, NAI, and HIPAA. Approved by 150+ media partners.

Customer Success

Trusted by leading biopharma companies

Acadia Alkermes Apellis Axsome Bausch Bayer Biogen Boehringer-Ingelheim BridgeBio Endo Gilead GSK Indivior Ipsen Intra-Cellular Janssen Jazz Lundbeck Moderna Neurocrine Novo-Nordisk Otsuka Pfizer UCB Viatris

"From common disease states to rare conditions, we use Crossix to ensure that we're building out the right audience segments to find those unique patients.”

Freddie Dantus, Director, Audience Optimization
Pfizer
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Resources

Explore and Learn

Watch video
Pfizer: Increasing Targeting Effectiveness with Crossix Audience Segments
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3 Strategies for Audience Targeting Success
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Health Audience Targeting Campaign Distribution Food Chain
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Five best practices to improve audience targeting
Read case study
Addressable TV campaign increases new patient starts and adherence
Read about advertising trends
Multicultural campaigns up 66%, streaming video up 15%

Interested in learning more?

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