The life science customer relationship management (CRM) software market has experienced continued growth over the past few years due to both the emergence and maturation of cloud technology and the broad development of new regulations affecting traditional go-to-market sales and marketing operations. Cloud-based software is now preferred by most sales and marketing organizations, which led to wide-scale upgrading and replacement of older CRM implementations over the past few years.
Veeva’s CRM software was rated extremely well in this IDC MarketScape, with Veeva positioned in the Leaders category. Veeva’s CRM ease of use, user interface, and breadth of functionality are among the best in the industry, and the company’s sole focus on the life science industry boosts its unique understanding of market wants and needs.